Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to boost performance across various platforms.
- Company: Join a thriving Online Retail & Interiors company expanding their eCommerce team.
- Benefits: Enjoy hybrid working with 2 days from home and competitive salary up to £50,000.
- Why this job: Be part of a dynamic team driving impactful marketing strategies and enhancing customer engagement.
- Qualifications: 3-5 years in PPC management with strong analytical skills and attention to detail required.
- Other info: Collaborate with a creative team and develop innovative strategies for growth.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand their in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven PPC Lead, reporting into the eCommerce Manager. Up to £50,000 DOE. Hybrid working options, x 2 days from home, x 3 days in Batley.
PPC Lead profile: We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you’ll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.
PPC Lead responsibilities:
- Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
- Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
- Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
- Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
- Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
- Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with key insights, test results, and next steps.
- Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
- Consistently deliver high-performing campaigns that exceed expectations.
- Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
- Analyze campaign data to uncover trends and implement continuous improvements.
- Drive growth on emerging platforms through refined strategies.
- Develop insights and strategies for personalized landing pages to enhance conversions.
Essential experience:
- Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
- Operated in a Paid Search Agency or an eCommerce setting.
- Strong analytical skills to interpret data, identify trends, and make strategic decisions.
- Exceptional attention to detail and the ability to manage multiple projects efficiently.
- A collaborative mindset with the ability to work cross-functionally towards shared goals.
- Expertise in executing and analyzing A/B and multivariate tests.
- Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Experience in shaping creative strategies for performance marketing.
PPC Lead employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Lead
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and eCommerce. Follow industry leaders on social media, read relevant blogs, and join online forums to stay updated. This knowledge will help you speak confidently about current strategies during interviews.
✨Tip Number 2
Network with professionals in the PPC and eCommerce space. Attend industry events or webinars where you can meet potential colleagues or employers. Building these connections can lead to valuable insights and even job referrals.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in detail. Be ready to share your thought process behind optimisations and the results achieved. This will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Think of examples where you've worked with marketing, design, or analytics teams to achieve campaign goals. Highlighting this collaborative mindset will align well with the role's requirements.
We think you need these skills to ace PPC Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, especially in eCommerce settings. Include specific metrics that demonstrate your success in managing campaigns and improving ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and detail how your skills align with the responsibilities of the PPC Lead role. Mention any relevant tools and strategies you have successfully implemented in past roles.
Showcase Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to drive decisions in previous PPC campaigns. Highlight any experience with A/B testing and how it has improved campaign performance.
Demonstrate Collaboration: Emphasise your ability to work cross-functionally. Share examples of how you've collaborated with other teams, such as marketing or creative, to optimise campaigns and achieve shared goals.
How to prepare for a job interview at Central Employment
✨Showcase Your PPC Expertise
Make sure to highlight your experience managing PPC campaigns, especially with Google Ads and Microsoft Ads. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you've identified trends and made strategic adjustments based on performance metrics.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges or scenarios. Think about quick-win opportunities you've identified in the past and be ready to explain your thought process and the outcomes.
✨Collaborative Mindset
This role involves working closely with the marketing team, so be prepared to discuss how you've collaborated with others in previous roles. Share examples of how you’ve aligned PPC strategies with broader marketing goals and optimised landing pages for conversions.
