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For Companies At a Glance
- Tasks: Manage and optimise PPC, SEO, and affiliate marketing channels for a leading eCommerce retailer.
- Company: Join a prominent eCommerce retailer known for innovation and growth in the digital space.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional development.
- Why this job: Be part of a dynamic team, enhance your marketing skills, and make a real impact on campaigns.
- Qualifications: Experience with PPC, SEO tools, Google Analytics, and a proactive approach are essential.
- Other info: Ideal for data-savvy individuals looking to grow in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Performance Marketing Executive.
We’re looking for a results-driven Digital/Search Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:- Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
- Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
- Write ad copy and collaborate on creatives.
- Conduct A/B testing of adverts and landing pages.
- Generate weekly/monthly reports and insights to guide decision-making.
- Carry out keyword research to inform content and product pages.
- Optimise on-page elements: titles, headers, metadata, internal linking.
- Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
- Liaise with content creators to optimise blog posts and category content.
- Track rankings, crawl issues, and traffic trends.
- Manage relationships with affiliate partners and networks.
- Monitor performance, approve/reject applications, and ensure brand compliance.
- Identify and onboard new relevant partners to grow the channel.
- Help maintain marketing calendars and coordinate content drops, launches, and events.
- Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
- Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
- Collaborate on product page enhancements (titles, descriptions, media).
- Help write or edit short-form content (meta, landing page intros, ad copy).
- Support CRO testing (heatmaps, user flow analysis, A/B tests).
- Hands-on experience with PPC campaigns - Google Ads, Microsoft Ads.
- Understanding of the Meta platform.
- Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
- Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
- Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
- Strong written English and attention to detail.
- A proactive, self-organising approach to workload.
Performance Marketing Executive employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Follow industry blogs, attend webinars, and join relevant online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics like ROAS and CTR, and explain how you optimised those campaigns. This will showcase your hands-on experience and data-savvy approach.
✨Tip Number 3
Practice your analytical skills by using tools like Google Analytics 4 and SEMrush. Familiarity with these platforms will give you an edge, as you'll be able to speak confidently about tracking performance and identifying areas for improvement.
✨Tip Number 4
Network with professionals in the eCommerce and digital marketing space. Attend local meetups or online events to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals for the job.
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with PPC, SEO, and affiliate marketing. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific tools and platforms you have experience with, such as Google Ads and SEMrush, to show you’re a great fit.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and generate insights. Provide examples of how you've used data to optimise campaigns or improve performance metrics in past positions.
Highlight Collaboration Experience: Since the role involves liaising with content creators and managing affiliate relationships, include examples of successful collaborations in your application. This will demonstrate your teamwork skills and adaptability.
How to prepare for a job interview at Central Employment
✨Showcase Your PPC Knowledge
Be prepared to discuss your hands-on experience with PPC campaigns, particularly on platforms like Google Ads and Microsoft Ads. Bring examples of successful campaigns you've managed, including metrics that demonstrate your impact.
✨Demonstrate Data Savviness
Since the role requires monitoring performance metrics, be ready to talk about how you analyse data. Discuss your familiarity with tools like Google Analytics 4 and Looker Studio, and how you've used them to inform marketing decisions.
✨Highlight SEO Skills
Make sure to mention your experience with SEO tools such as SEMrush or Ahrefs. Be prepared to discuss how you've identified and fixed technical SEO issues, and how you've optimised content for better search visibility.
✨Prepare for Creative Collaboration
As the role involves writing ad copy and collaborating on creatives, think of examples where you've worked with content creators. Discuss how you ensure that the messaging aligns with brand guidelines while being engaging and effective.
