At a Glance
- Tasks: Manage Google and Meta Ads campaigns from setup to optimisation and reporting.
- Company: Join a growing Performance Marketing agency in Newcastle with a dynamic team.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Stay ahead of trends and collaborate with creative teams for maximum client success.
- Why this job: Make an impact by driving successful advertising strategies for diverse clients.
- Qualifications: Proven experience in multi-channel advertising and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Central Employment are working in partnership with an established and expanding Performance Marketing agency, as they look to appoint a Paid Media Specialist to their team of experienced Paid Media experts. Newcastle based, then hybrid after probation.
In this role, you will:
- Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
- Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
- Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
- Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
- Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
- Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential experience and skills:
- You will have a proven successful track record of managing and developing strong experience with multi-channel advertising strategies across Google, Meta, and other platforms.
- Knowledge of feed optimisation for shopping campaigns.
- Proficiency in tracking and reporting using Google Ads.
- Exceptional written and verbal communication skills in English.
- Ability to configure and manage pixel tracking for enhanced tracking and engagement.
- Strong presentation and communication skills, contributing effectively to client calls and meetings.
Paid Media Specialist employer: Central Employment
Join a dynamic and innovative Performance Marketing agency in Newcastle, where your expertise as a Paid Media Specialist will be valued and nurtured. With a strong focus on employee growth, the company offers a collaborative work culture that encourages creativity and continuous learning, alongside the flexibility of hybrid working after probation. Benefit from working with a diverse range of clients, while staying at the forefront of industry trends and technologies, ensuring your career remains both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Central Employment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Central Employment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Central Employment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Central Employment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Central Employment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Central Employment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Central Employment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Central Employment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Central Employment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Central Employment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
