At a Glance
- Tasks: Own our Meta and Google Ads, optimising for growth and profitability.
- Company: Join a dynamic e-commerce brand focused on innovation and growth.
- Benefits: Competitive salary, performance-based equity, and full autonomy over a £65k/month budget.
- Other info: Opportunity to build a creative function from scratch in a high-growth environment.
- Why this job: Make a real impact by driving creative testing and advanced attribution strategies.
- Qualifications: Experience in scaling e-commerce brands and fluency in GA4 and pixel tracking.
The predicted salary is between 35000 - 45000 £ per year.
What You’ll Be Doing
- Scale & Strategy: Take full ownership of our Meta and Google Ads ecosystem, moving beyond basic ROAS to optimise for LTV and total business profitability.
- Creative Testing: Partner with our design team to build a high-velocity creative testing framework, ensuring our assets drive clicks and conversions.
- Advanced Attribution: Navigate the post-iOS landscape by implementing robust attribution solutions, ensuring we have full visibility into the customer journey.
- Data-Driven Decision Making: Analyse campaign performance against MER targets and pivot budgets dynamically to capitalise on emerging trends.
Who You Are
- The Specialist: You have deep, hands-on experience scaling e-commerce brands on Meta and Google Ads.
- The Analyst: You are fluent in GA4, pixel tracking, and modern attribution modelling.
- The Growth Mindset: You understand the friction points in the e-commerce funnel and know exactly which levers to pull to improve conversion rates.
- The Pragmatist: You know how to balance "best practices" with what actually moves the needle for a high-growth brand.
Why Join?
- Ownership: Total autonomy over a £65k/month growth budget and the ability to define the channel strategy.
- Innovation: Build a creative testing function from the ground up, moving away from static ads to high-performing video assets.
- Impact: Competitive salary + performance-based equity package.
We are prioritising candidates with a proven track record of scaling efficiency.
Paid Media & Growth lead employer: Central Employment
Central Employment is an excellent employer that fosters a collaborative and innovative work culture in Teesside, where employees are encouraged to develop their skills and grow within the company. With a focus on employee satisfaction and professional development, you will have access to tailored training opportunities and the chance to work with diverse clients, making your role both meaningful and rewarding.
We think you need these skills to ace Paid Media & Growth lead
Meta Ads Management
Google Ads Management
Return on Ad Spend (ROAS) Optimisation
Customer Lifetime Value (LTV) Analysis
Creative Testing Framework Development
Attribution Solutions Implementation
Campaign Performance Analysis
