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- Tasks: Plan and optimise PPC campaigns to drive engagement and sales.
- Company: Dynamic eCommerce retailer in County Durham with a growing team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Join a hands-on role where your expertise can make an immediate impact.
- Qualifications: 5+ years in PPC, with strong skills in Google Ads and performance optimisation.
- Other info: Collaborative environment focused on data-driven strategies and innovative marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment Marketing & Digital are working in partnership with a scaling eCommerce Retailer based in County Durham, as they build out their in-house Performance Marketing team and overall offering. They need a data and commercially focused ecommerce PPC Strategist (standalone role), to control their Paid Media activity, from campaign development, analysis through to overall performance, specifically Google Ads, Microsoft Ads and Shopping. If you have exposure to Marketplace performance, even better. You’ll bring proven experience managing large-scale performance campaigns, developing data-led testing roadmaps, optimising performance creatives, and using analytics to inform decision-making. This is a hands-on role for someone highly experienced who can make an immediate impact.
Key Responsibilities
- Plan, manage, and optimise paid media campaigns across PPC and Paid Social channels.
- Collaborate with internal teams to deliver data-driven campaigns focused on acquisition, engagement, and retention.
- Conduct keyword research, A/B testing, and audience targeting to improve ad relevance and conversion performance.
- Manage and optimise media budgets to maximise ROI, adjusting spend in line with performance and market trends.
- Track, analyse, and report on key performance metrics (CTR, CPA, ROAS, CAC, conversions) to guide optimisation.
- Work closely with creative teams to develop ads, landing pages, and messaging aligned with brand goals and standards.
- Partner with data and analytics teams to build and maintain dashboards and performance reports.
- Analyse consumer behaviour, campaign results, and product performance to generate actionable insights.
- Collaborate with wider marketing, digital, and data teams on deeper analysis of LTV, churn, and retention to inform strategy.
- Test new formats, messaging, and audiences while maintaining brand integrity.
Requirements
- Hands-on experience with Google Ads is essential.
- Experience using Microsoft Ads, Meta, and TikTok, as well as third-party marketplaces (e.g. Amazon, B&Q, eBay) is highly desirable.
- 5+ years’ experience managing paid media campaigns across major digital platforms, ideally within FMCG, retail e-commerce or managed Paid Media campaigns agency side.
- Proven experience with A/B testing, bid management, and performance optimisation at scale.
- Comfortable working independently and managing multiple campaigns and priorities.
- Demonstrated ability to scale campaigns and deliver measurable ROI.
- Strong understanding of conversion funnels, attribution, and customer segmentation.
eCommerce PPC Strategist in North East employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce PPC Strategist in North East
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce and PPC space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. Use data visualisations to highlight your achievements. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our job listings and make sure your application stands out by tailoring it to the role.
We think you need these skills to ace eCommerce PPC Strategist in North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce PPC Strategist role. Highlight your experience with Google Ads and any other relevant platforms. We want to see how your skills match what we're looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Share specific achievements and metrics that demonstrate your success in managing PPC campaigns. Numbers speak volumes, so let us know how you’ve maximised ROI!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your experience aligns with our needs. We love seeing enthusiasm and a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Central Employment
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and any other platforms mentioned in the job description. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Showcase Your Data Skills
Since this role is heavily data-driven, prepare to talk about how you've used analytics to inform your decisions in past campaigns. Bring examples of how you've tracked key performance metrics like CTR, CPA, and ROAS, and be ready to explain how you optimised campaigns based on those insights.
✨Demonstrate Your Creative Collaboration
This position requires working closely with creative teams, so think of examples where you've collaborated on ad creatives or landing pages. Highlight how you ensured that the messaging aligned with brand goals while also being effective in driving conversions.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. For instance, they might ask how you'd handle a sudden drop in campaign performance. Prepare structured responses that demonstrate your analytical thinking and ability to pivot strategies based on market trends.