Senior Designer (brand and digital) in Newcastle upon Tyne

Central Employment are working in partnership with a fast growing Digital Marketing and Creative agency, who are looking to appoint a client facing Mid/Senior Designer (brand/digital). Newcastle based x 4 days a week, 1 day from home. Up to £35k DOE & quality of portfolio.

The Mid/Senior Designer is the creative and technical lead for their client portfolio. You are responsible for the entire lifecycle of a project - from shaping brand identities and digital strategies to executing the final front-end build. You’ll focus on creating functional, user-centric experiences that perform reliably and deliver measurable value to their clients’ businesses. You will act as a strategic partner to clients, translating their business goals into high-impact design. As a senior creative member of the team, you will also take an active role in mentoring others and improving internal workflows.

Key Responsibilities Include:

• Own the evolution of brand identities for a diverse range of clients, ensuring every design is authentic, consistent, and resonates with the target audience.
• Lead the development of visual communication strategies. You’ll conduct market research and competitor audits to find opportunities for innovation that set our clients apart.
• Oversee project budgets and timelines, ensuring we deliver high-quality, impactful visual and technical output efficiently.
• Brand Guardianship: Set the standard for brand guidelines, ensuring all work - whether created by you or the wider team - maintains total brand integrity.
• Conceptualise and build high-quality assets across all channels. This includes everything from brand systems and marketing materials to responsive, front-end web development.
• Design and build intuitive UX/UI experiences. You’ll be responsible for the technical implementation of these designs, ensuring they are pixel-perfect and functional.
• Use data and performance metrics (like engagement and conversion rates) to identify what’s working and what isn’t. You will proactively optimise designs to improve ROI for your clients.
• Clearly present design performance and technical results to clients, demonstrating the direct value our creative work brings to their business.
• Strategic Partnership: Serve as the lead creative contact for your client portfolio, building trust through expert advice and a deep understanding of their business goals.
• Confidently present complex design concepts and technical builds to stakeholders, ensuring they understand the 'why' behind the work.
• Manage the revision process professionally, balancing client feedback with creative best practices to reach the best possible outcome.
• Guide and mentor junior designers and developers. You’ll foster a culture of learning by sharing best practices, conducting design reviews, and helping the team level up their skills.
• Work closely with copywriters, marketers, and developers to ensure projects are cohesive and meet all strategic objectives.
• Identify ways to improve how we work, from better design-to-dev handoffs to adopting new tools that make the team more efficient.
• Stay at the forefront of design trends, front-end technologies, and software (Figma, Adobe Creative Suite).
• Maintain a deep understanding of our clients' industries to ensure our work remains relevant and competitive.

Essential Experience & Skills:

• A strong portfolio that demonstrates expertise in brand strategy, digital design (UX/UI), and front-end execution.
• Proficiency in Adobe Creative Suite and Figma is essential. Experience with motion graphics, video editing, or modern front-end frameworks is a significant plus.
• 3+ years of experience in a similar role with a solid understanding of brand positioning and digital marketing principles.
• Experience guiding projects from concept to completion and a natural ability to mentor others.