At a Glance
- Tasks: Lead and optimise paid search campaigns for diverse clients while mentoring a growing team.
- Company: Dynamic digital agency focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative team with a focus on creativity and strategic thinking.
- Why this job: Shape the future of digital marketing and make a real impact on client success.
- Qualifications: 4+ years in paid media, expertise in Google Ads and Microsoft Advertising.
The predicted salary is between 58500 - 71500 £ per year.
As our digital offering continues to grow, we're looking for a Paid Search Manager to help shape the next phase of there journey.
You'll take ownership of the strategy, planning and delivery of paid search campaigns across a diverse portfolio of clients, while helping to grow and develop there paid search offering.
This is a hands-on role with the opportunity to build and mentor a growing team, playing an active part in recruitment, developing talent and establishing best practice.
Working closely with there Analytics and AV specialists, you'll connect measurement, audience insights and media activation to deliver high-performing, integrated campaigns across multiple platforms.
Key responsibilities
- Own the paid search strategy across a portfolio of client accounts, from planning and forecasting through to execution and optimisation.
- Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Amazon Ads, including Search, Shopping, Performance Max and Demand Gen.
- Manage and optimise product feeds using feed-management platforms.
- Manage budgets and bidding strategies to hit client KPIs, balancing efficiency targets with volume and growth goals.
- Conduct keyword research, audience planning, ad copywriting and landing-page recommendations to continually improve performance.
- Use analytics and attribution tools to measure performance, draw insight and inform decisions.
- Assist the Paid Social team in the optimisation of Meta Ad campaigns.
- Audit paid search accounts and conduct pitches for new business.
- Take ownership of growing the paid search team.
- Act as a senior point of contact for clients, presenting strategy, performance and recommendations with confidence and clarity.
- Build strong, trusted client relationships and proactively identify opportunities to grow accounts.
- Contribute to new business pitches and proposals where relevant.
- Ensure accurate reporting, billing inputs and budget reconciliation across your accounts.
Essential skills & experience
- Minimum 4 years’ experience managing paid media campaigns.
- Advanced expertise in Google Ads & Microsoft Advertising (Bing).
- Intermediate expertise in Meta Ads Manager.
- Proven experience activating, optimising and scaling high-performing campaigns.
- Strong experience with feed-management platforms (such as Data Feed Watch, Channable or equivalent) to optimise product feeds for Shopping and Performance Max campaigns.
- Strong strategic thinking combined with hands-on execution.
- Excellent analytical skills, with confidence interpreting data and making commercial recommendations.
- Experience managing significant advertising budgets.
- Strong understanding of attribution, conversion tracking, GA4 and reporting.
- Experience contributing to and presenting in client pitches and new business proposals.
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Paid Search Manager in Newcastle upon Tyne employer: Central Employment
Central Employment is an excellent employer that fosters a collaborative and innovative work culture in Teesside, where employees are encouraged to develop their skills and grow within the company. With a focus on employee satisfaction and professional development, you will have access to tailored training opportunities and the chance to work with diverse clients, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Central Employment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Central Employment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Central Employment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Central Employment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Central Employment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Central Employment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Central Employment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Central Employment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Central Employment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Central Employment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
