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For Companies At a Glance
- Tasks: Lead exciting digital marketing campaigns and analyse performance metrics.
- Company: Join a top B2B services provider with a dynamic marketing team.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make an impact with data-driven strategies in a collaborative environment.
- Qualifications: Experience in B2B digital campaigns, Google Ads, and analytics tools required.
- Other info: Ideal for creative thinkers eager to drive marketing success.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Marketing Campaign Lead, joining an established in-house Marketing, Comms and Events team.
Marketing Campaign Lead responsibilities:
- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
Experience required:
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data led decisions.
- Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Lead (County Durham)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Campaign Manager. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in multi-channel campaigns. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio of your past campaign successes, highlighting your use of analytics tools like GA4 and Google Tag Manager. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest features and updates from Google Ads and LinkedIn Marketing Solutions. Being knowledgeable about new tools and strategies can demonstrate your commitment to continuous improvement and innovation in your approach.
We think you need these skills to ace Marketing Campaign Lead (County Durham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing campaigns. Focus on your hands-on skills with Google Ads, LinkedIn Campaign Manager, and any successful campaigns you've executed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your experience aligns with the responsibilities listed. Mention specific tools like GA4 and Google Tag Manager to demonstrate your expertise.
Showcase Data-Driven Achievements: In your application, include examples of how you've used data to drive marketing decisions. Highlight any metrics or KPIs you improved through your campaigns to show your impact.
Highlight Collaboration Skills: Since the role involves working across teams, emphasise your ability to collaborate effectively. Share examples of past projects where teamwork led to successful campaign outcomes.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Successes
Be prepared to discuss specific examples of successful B2B digital marketing campaigns you've led. Highlight the strategies you used, the tools involved, and the measurable outcomes, such as ROI or lead generation.
✨Demonstrate Your Analytical Skills
Since the role involves data-driven decision-making, be ready to explain how you've used analytics tools like GA4 and Google Tag Manager in past roles. Discuss how you interpret data to optimise campaigns and improve performance.
✨Familiarise Yourself with Their Brand
Research the company’s existing marketing strategies and campaigns. Understanding their brand voice and target audience will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Prepare for Collaboration Questions
As the role requires collaboration across teams, think of examples where you've successfully worked with others to achieve a common goal. Be ready to discuss how you manage relationships and expectations with different stakeholders.
