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For Companies At a Glance
- Tasks: Lead exciting digital marketing campaigns and analyse performance metrics.
- Company: Join a top B2B services provider with a dynamic marketing team.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make an impact with data-driven strategies in a collaborative environment.
- Qualifications: Experience in B2B digital campaigns, Google Ads, and analytics tools required.
- Other info: Ideal for creative thinkers eager to drive marketing success.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Marketing Campaign Lead, joining an established in-house Marketing, Comms and Events team.
Marketing Campaign Lead profile:
As the digital marketing campaigns lead, you'll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.
Marketing Campaign Lead responsibilities:
- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
Experience required:
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data led decisions.
- Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Campaign Manager. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in multi-channel campaigns. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio of your past campaign successes, highlighting specific metrics and outcomes. This tangible evidence of your skills can set you apart from other candidates when discussing your experience.
✨Tip Number 4
Stay updated on the latest features and updates in GA4 and Google Tag Manager. Being able to demonstrate your proficiency in these tools during discussions can significantly boost your chances of landing the role.
We think you need these skills to ace Marketing Campaign Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing campaigns, particularly in B2B environments. Emphasise your hands-on skills with Google Ads, LinkedIn Campaign Manager, and any other platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your experience aligns with the responsibilities. Mention specific campaigns you've led and the results achieved, especially focusing on ROI and lead generation.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics tools like GA4 and Google Tag Manager to drive decisions. Highlight any specific metrics or KPIs you’ve improved through your campaigns.
Highlight Collaboration Experience: Since the role involves working across teams, include examples of successful collaborations in your application. Discuss how you’ve worked with different departments to align marketing strategies and achieve common goals.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Successes
Be prepared to discuss specific examples of successful multi-channel digital marketing campaigns you've led. Highlight the strategies you used, the tools involved, and the measurable outcomes to demonstrate your ability to deliver ROI.
✨Demonstrate Data-Driven Decision Making
Since the role requires making strategic decisions based on analytics, be ready to explain how you've used data from tools like GA4 or Google Ads to inform your marketing strategies. Discuss any challenges you faced and how you overcame them using data insights.
✨Familiarise Yourself with Their Tools
Research the specific tools mentioned in the job description, such as Google Tag Manager and LinkedIn Marketing Solutions. Being able to speak confidently about these platforms will show that you're not only qualified but also proactive in your preparation.
✨Emphasise Collaboration Skills
The role involves working across teams, so highlight your experience in collaborating with different departments. Share examples of how you've successfully aligned marketing campaigns with sales or content teams to achieve common goals.
