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For Companies At a Glance
- Tasks: Lead exciting digital marketing campaigns and analyse performance metrics.
- Company: Join a top B2B services provider with a dynamic marketing team.
- Benefits: Enjoy flexible working options and a collaborative environment.
- Why this job: Make an impact with data-driven strategies in a creative culture.
- Qualifications: Experience in B2B digital campaigns and proficiency in Google Ads required.
- Other info: Opportunity to work with cutting-edge marketing tools and technologies.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Marketing Campaign Lead, joining an established in-house Marketing, Comms and Events team.
As the digital marketing campaigns lead, you'll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.
Responsibilities:- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data led decisions.
- Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
Marketing Campaign Lead employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Campaign Manager. This will not only help you understand the landscape but also allow you to speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with others who are already in similar roles can provide insights into what companies like us at StudySmarter are looking for in a candidate.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising performance and driving ROI. Be ready to share metrics and outcomes that demonstrate your impact.
✨Tip Number 4
Brush up on your skills with Google Tag Manager and GA4, as these tools are crucial for the role. Consider taking online courses or certifications to showcase your commitment to staying current in the field.
We think you need these skills to ace Marketing Campaign Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing campaigns, particularly in B2B environments. Emphasise your hands-on skills with Google Ads, LinkedIn Campaign Manager, and any analytics tools you've used.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your experience aligns with the responsibilities listed. Mention specific campaigns you've led and the results achieved to demonstrate your impact.
Showcase Data-Driven Decision Making: In your application, provide examples of how you've used data to inform marketing strategies. Highlight your proficiency with GA4 and Google Tag Manager, and how these tools have helped you optimise campaigns.
Highlight Collaboration Skills: Since the role involves working across teams, mention any experiences where you've successfully collaborated with others to achieve marketing goals. This could include developing content for social media or aligning campaigns with sales strategies.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Successes
Be prepared to discuss specific examples of successful digital marketing campaigns you've led. Highlight the strategies you used, the tools involved, and the measurable outcomes, especially in terms of ROI.
✨Demonstrate Data-Driven Decision Making
Since the role requires making strategic decisions based on analytics, be ready to explain how you've used data from tools like GA4 or Google Ads to inform your marketing strategies and optimise campaigns.
✨Familiarise Yourself with Their Tools
Research the specific tools mentioned in the job description, such as Google Tag Manager and LinkedIn Marketing Solutions. Being able to speak confidently about these platforms will show your preparedness and expertise.
✨Emphasise Collaboration Skills
The role involves working across teams, so be sure to highlight your experience in collaborating with different departments. Share examples of how you've successfully aligned marketing efforts with sales or content teams.
