Marketing Campaign Lead

Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Marketing Campaign Lead, joining an established in-house Marketing, Comms and Events team.

Marketing Campaign Lead profile:-

As the digital marketing campaigns lead, you\’ll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.

Marketing Campaign Lead responsibilities:-

• Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.

• Running and optimising Google Ads campaigns with a firm grasp of search and display.

• Using Google Tag Manager to set up and manage triggers, tags and custom conversions.

• Setting up and reporting on campaign performance using GA4 and other analytics tools.

• Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.

• Driving and measuring the performance of email marketing, SEO, website optimisation and automations.

• Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.

• Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.

• Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.

• Support the continuous improvement of there acquisition strategy

Experience required:

• Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.

• Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.

• Proficient with WordPress and web content management systems.

• Experience setting up and managing Google Tag Manager and event tracking.

• Proficient in GA4 and ability to make data led decisions.

• Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).

• Ability to manage internal relationships and expectation across various levels of experience and seniority.

• In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies