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- Tasks: Lead the eCommerce function, driving online growth and optimising digital marketing strategies.
- Company: Join a leading North East eCommerce retailer now making waves globally.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be at the forefront of digital innovation, shaping the future of online shopping.
- Qualifications: Experience in eCommerce, digital marketing, and analytics tools is essential.
- Other info: This role offers a chance to lead a high-performing team and drive significant impact.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Digital, to drive further online growth, executing their eCommerce performance marketing strategy.
This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You'll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, and market expansion across all brands.
Responsibilities of the Head of Digital:- Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
- Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
- Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
- Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
- Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
- Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
- Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
- Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
- Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
- Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
- Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
- Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
- Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.
- Proficient in eCommerce platforms and content management systems.
- Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance.
- Knowledge of digital marketing techniques, specifically Paid Media channels.
- Experience in using analytics tools like Google Analytics.
- Familiarity with A/B testing and conversion rate optimisation tools.
- Understanding of data privacy and consumer protection regulations relevant to e-commerce.
- Ability to collaborate effectively across teams.
- A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs.
Head of Digital (eCommerce) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital (eCommerce)
✨Tip Number 1
Network with professionals in the eCommerce industry, especially those who have experience in leadership roles. Attend relevant conferences or webinars to connect with potential colleagues and learn about the latest trends in digital marketing and eCommerce strategies.
✨Tip Number 2
Showcase your understanding of performance marketing by discussing successful campaigns you've led in previous roles. Be prepared to share specific metrics and outcomes that demonstrate your ability to drive traffic and revenue through various digital channels.
✨Tip Number 3
Familiarise yourself with the eCommerce platforms and tools mentioned in the job description, such as Shopify and Google Analytics. Having hands-on experience or certifications can set you apart and show your commitment to staying updated in the field.
✨Tip Number 4
Prepare to discuss how you would approach building and leading a high-performing team. Think about your leadership style and how you can foster collaboration and a results-driven culture within the digital marketing team.
We think you need these skills to ace Head of Digital (eCommerce)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and digital marketing. Focus on your achievements in driving online growth, managing P&L, and leading high-performing teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities of the Head of Digital role. Mention specific examples of successful campaigns you've led and how they contributed to business growth.
Showcase Technical Expertise: Emphasise your proficiency with eCommerce platforms, analytics tools, and performance marketing techniques. Highlight any experience you have with A/B testing, conversion rate optimisation, and data privacy regulations.
Demonstrate Leadership Skills: Illustrate your ability to build and lead teams effectively. Provide examples of how you've fostered collaboration across departments and driven a results-oriented culture in previous roles.
How to prepare for a job interview at Central Employment
✨Showcase Your eCommerce Expertise
Make sure to highlight your experience with eCommerce platforms and performance marketing strategies. Be prepared to discuss specific campaigns you've led and the results achieved, as this role demands a strong understanding of driving online growth.
✨Demonstrate Leadership Skills
As a Head of Digital, you'll be leading a team. Share examples of how you've built and developed high-performing teams in the past. Discuss your approach to fostering collaboration and a results-driven culture within your team.
✨Prepare for Technical Questions
Expect questions about your proficiency with analytics tools like Google Analytics and your familiarity with A/B testing and conversion rate optimisation. Brush up on these topics and be ready to explain how you've used them to drive improvements in previous roles.
✨Align with Company Goals
Research the company's broader business goals and think about how your vision for the eCommerce roadmap can align with these objectives. Be ready to discuss how you would prioritise customer experience and operational efficiency in your strategy.
