At a Glance
- Tasks: Lead and optimise PPC campaigns across Google Ads and Microsoft Ads for measurable results.
- Company: Established digital marketing agency in Glasgow with a collaborative environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work 3 days in the office and 2 days from home.
- Why this job: Join a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: 3+ years of PPC experience and strong analytical skills required.
The predicted salary is between 33000 - 37000 € per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Glasgow based x 3 days a week, x 2 days from home. Circa £35,000 DOE + benefits.
Are you a data-driven PPC expert with a passion for delivering measurable results? We’re looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:
- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
Requirements:
- 3+ years of experience in PPC campaign management.
- Operated within a full-service digital marketing agency setting.
- Proven track record of success across Google Ads, Microsoft Ads.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Excellent communication and reporting skills.
PPC Account Manager in Glasgow employer: Central Employment
Join a dynamic and innovative digital marketing agency in Glasgow, where your expertise as a PPC Account Manager will be valued and nurtured. With a flexible work environment that allows for three days in the office and two days from home, you will benefit from a collaborative culture that prioritises employee growth and development. Enjoy competitive remuneration, a supportive team atmosphere, and the opportunity to work on exciting campaigns that drive real results.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Account Manager in Glasgow
✨Network Like a Pro
Get out there and connect with people in the industry! Attend digital marketing events, webinars, or local meetups. You never know who might have a lead on your dream PPC Account Manager role.
✨Show Off Your Skills
Create a portfolio showcasing your best PPC campaigns. Include metrics that highlight your success, like ROAS and CPA improvements. This will give potential employers a clear picture of what you can bring to the table.
✨Ace the Interview
Prepare for common PPC interview questions and be ready to discuss your strategies and results. Use specific examples from your experience to demonstrate your expertise and how you can drive performance for their campaigns.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace PPC Account Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Account Manager role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about PPC and how your experience aligns with the job description. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills:Since this role is all about data-driven results, make sure to highlight your proficiency with tools like Google Analytics and any reporting dashboards you’ve used. Share examples of how you've used data to optimise campaigns in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Central Employment
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, and have specific examples of successful campaigns you've managed. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Showcase Your Analytical Skills
Since this role is all about data-driven decisions, be prepared to talk about how you've used analytics in past campaigns. Bring examples of how you've monitored performance, optimised strategies, and achieved key metrics like ROAS and CPA. This will demonstrate your ability to drive results.
✨Prepare for Creative Discussions
As a PPC Account Manager, you'll need to create compelling ad copy and understand creative performance. Think of some standout ads you've created or worked on, and be ready to discuss what made them successful. This will highlight your creativity and strategic thinking.
✨Stay Updated on Trends
Digital marketing is always evolving, so make sure you're up to date with the latest trends and algorithm changes. Mention any recent updates you've followed or how you've adapted your strategies accordingly. This shows that you're proactive and passionate about the industry.
