At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Established and expanding digital marketing agency based in Glasgow.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to work on diverse digital channels.
- Why this job: Join a dynamic team and make a real impact on client success with innovative strategies.
- Qualifications: 2-4 years experience in a digital marketing agency and strong multi-client management skills.
The predicted salary is between 60000 - 75000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Search Manager.
Drive client growth through strategic management of multi-channel paid advertising campaigns.
This role requires a proven track record within a fast-paced digital marketing agency environment.
You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
- Required Experience & Skills
- 2-4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on Linked In, Pinterest, or Tik Tok.
- Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Experience using networks like Awin, CJ Affiliate, or Share ASale.
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- #J-18808-Ljbffr
Paid Search Manager (PPC) in Glasgow employer: Central Employment
Central Employment is an excellent employer that fosters a collaborative and innovative work culture in Teesside, where employees are encouraged to develop their skills and grow within the company. With a focus on employee satisfaction and professional development, you will have access to tailored training opportunities and the chance to work with diverse clients, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager (PPC) in Glasgow
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We think you need these skills to ace Paid Search Manager (PPC) in Glasgow
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Central Employment, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
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How to prepare for a job interview at Central Employment
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Central Employment might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
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Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Central Employment.
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
