At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Established digital marketing agency in Glasgow with a vibrant culture.
- Benefits: Up to £40,000 salary, flexible work options, and professional development opportunities.
- Other info: Work in a fast-paced environment with opportunities for career advancement.
- Why this job: Join a dynamic team and make a real impact on diverse client campaigns.
- Qualifications: 2-4 years in digital marketing, strong knowledge of paid media channels.
The predicted salary is between 35000 - 40000 € per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager.
Glasgow based x 3 days a week, x 2 days from home
Up to £40,000 DOE
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience & Skills
- 2–4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display. Ideally experience with AI Max.
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
Paid Media Manager in Glasgow employer: Central Employment
Join a dynamic and innovative digital marketing agency in Glasgow, where you will thrive in a collaborative work culture that values creativity and strategic thinking. With flexible working arrangements and a focus on employee development, this role offers you the chance to enhance your skills while driving impactful results for diverse clients. Enjoy competitive benefits and the opportunity to work with cutting-edge technologies in a vibrant city known for its rich culture and community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and visuals to highlight your successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've tackled challenges in previous roles and how you can apply that experience to help clients grow.
✨Tip Number 4
Don't forget to apply through our website! We have loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to get noticed by hiring managers who are looking for the right fit.
We think you need these skills to ace Paid Media Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in managing multi-channel campaigns and any specific achievements that align with the job description. We want to see how you can drive client growth!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past roles to show how you've successfully managed budgets, optimised campaigns, and conducted A/B testing. This will help us see your hands-on experience.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about digital marketing and how your background makes you a perfect fit for our team. We love seeing enthusiasm and a personal touch!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let’s make it happen!
How to prepare for a job interview at Central Employment
✨Know Your Stuff
Make sure you brush up on your knowledge of paid media strategies, especially around Search, Shopping, and Display. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used tools like Google Analytics and Looker Studio in past roles. Bring examples of how you've identified conversion bottlenecks or optimised campaigns based on data insights.
✨Prepare for A/B Testing Questions
A/B testing is crucial in this role, so think of specific instances where you've conducted tests on ad copy or landing pages. Be ready to explain your process, what you learned, and how it impacted campaign performance.
✨Communicate Effectively
Client communication is key, so practice articulating your thoughts clearly. Think about how you would explain complex data insights to clients who may not be as tech-savvy. This will demonstrate your ability to lead client calls and strategy reviews effectively.
