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- Tasks: Lead and innovate paid media strategies across search and social platforms.
- Company: Dynamic performance marketing agency in the heart of Glasgow.
- Benefits: Up to £60,000 salary, flexible work arrangement, and career development opportunities.
- Why this job: Shape the future of digital marketing while mentoring a talented team.
- Qualifications: Proven experience in managing paid media channels and leading teams.
- Other info: Join a vibrant team with a focus on growth and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment Marketing & Digital division are delighted to be working with an expanding full-service Performance Marketing and Web Development agency in Glasgow, as they look to appoint a Head of Paid Media.
Location: Central Glasgow based. Work arrangement: 3 days in office, 2 days from home. Base pay: Up to £60,000 DOE.
Responsibilities- Oversee the development and implementation of integrated paid strategies across all relevant channels, including Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Programmatic Display/Video, and Metasearch.
- Develop and execute the overall paid media strategy for the agency, aligning with agency growth objectives and market trends.
- Develop and implement processes and systems to improve the efficiency and profitability of the paid media department.
- Develop compelling paid media proposals, forecasts and presentations for prospective clients.
- Conduct paid media audits and competitive analyses for potential clients.
- Present the value proposition of the agency's paid media services to prospective clients.
- Identify and pursue new business opportunities within the paid media space, including developing new service offerings and expanding into new markets.
- Monitor KPIs and track the performance of all paid media accounts.
- Lead, mentor and develop the paid media team.
- Conduct monthly check-ins to measure progress towards career goals, provide feedback, and address employee concerns.
- Establish and continuously refine best-practice campaign management and optimisation processes to ensure efficiency, quality control, and scalable delivery across all paid channels.
- Organise the team’s resourcing each month, by strategically mapping each employee’s capacity and skillset against active client retainers to ensure optimal utilisation and monitoring progress with our internal task tracking platform.
- Act as the primary strategic contact for high-value and complex client accounts, building strong relationships and presenting sophisticated quarterly and annual strategic reviews.
- Take direct ownership of key commercial metrics for the department, including client retention & satisfaction, paid team revenue growth, and achieving client performance targets.
- Collaborate with senior leadership and the business development team to develop innovative paid media proposals and strategies for pitches and upselling opportunities.
- Exceptional channel management, specifically across Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Programmatic Display/Video, and Metasearch.
- 2-3 years in a leadership role, ideally gained within an agency setting.
- Ability to manage high-value and complex Paid Media client accounts, ideally in the Retail, Leisure or Hospitality sectors.
Seniority level: Mid-Senior level. Employment type: Full-time. Job function: Marketing and Advertising. Industry: Marketing Services.
Head of Paid Media (Search & Social) in Glasgow employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media (Search & Social) in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Tailor your answers to highlight how your experience aligns with their needs, especially in managing complex paid media accounts.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Paid Media (Search & Social) in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Paid Media role. Highlight your experience with Paid Search and Social, and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for paid media and how you can contribute to our agency's growth. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Achievements: When detailing your experience, focus on your achievements. Use metrics to demonstrate how you've improved performance or efficiency in previous roles. Numbers speak volumes, and we love to see them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Central Employment
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of Paid Search and Paid Social platforms like Google Ads, Meta, and TikTok. Be ready to discuss specific strategies you've implemented in the past and how they align with the agency's growth objectives.
✨Showcase Your Leadership Skills
As a Head of Paid Media, you'll be leading a team. Prepare examples of how you've mentored or developed team members in previous roles. Highlight your experience in conducting check-ins and providing feedback to ensure everyone is on track with their career goals.
✨Bring Data to the Table
Be prepared to discuss KPIs and how you've tracked performance in your previous roles. Presenting data-driven results will show that you understand the importance of monitoring and optimising campaigns for efficiency and profitability.
✨Craft Compelling Proposals
Think about how you've developed proposals and presentations for clients in the past. Be ready to share your approach to creating compelling narratives that highlight the value of paid media services, as this will be crucial for winning new business opportunities.
