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- Tasks: Own and optimise paid media campaigns across Google, Meta, and Reddit while enhancing SEO strategies.
- Company: Join a respected EdTech solutions provider in Tyne & Wear.
- Benefits: Part-time role with flexible hours and competitive pay based on skills.
- Why this job: Make a real impact in digital marketing and boost brand visibility.
- Qualifications: Experience in PPC, paid social, or SEO; strong analytical and writing skills.
- Other info: Dynamic team environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment Marketing & Digital division are hiring a part time (3 days a week) Performance Marketing Specialist, joining an established and respected EdTech solutions provider based in Tyne & Wear.
Part time Performance Marketing Specialist profile: You will take strategic ownership of paid media campaigns across Google Ads, Meta Ads and Reddit Ads, alongside contributing to our SEO strategy through technical audits, on-page optimisation and performance analysis. This role requires hands-on experience managing multi-channel paid advertising, strong analytical skills and a solid understanding of SEO best practices. You will help strengthen their digital performance, support lead generation and enhance brand visibility across multiple platforms.
Key responsibilities:
- Manage and optimise PPC campaigns across Google Ads, including Search, Display and Performance Max.
- Carry out keyword research and refine targeting and bidding.
- Test and improve ad copy and landing pages.
- Monitor budgets and ensure campaigns deliver strong performance.
- Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
- Use retargeting and lookalike audiences to support campaign goals.
- Run A/B tests to improve creative and messaging.
- Manage paid activity on Reddit Ads and other social platforms when needed.
- Support the delivery of SEO activity in line with organisational priorities.
- Carry out technical audits and highlight issues that need fixing.
- Improve on-page elements such as metadata and internal links.
- Help with keyword planning and competitor checks.
- Build dashboards and reports in GA4 and Looker Studio.
- Track conversions and monitor how users interact with our digital channels.
- Review performance data to spot opportunities or issues.
- Share insights with the wider team in a clear and practical way.
Requirements:
- Experience in PPC, paid social or SEO in a digital marketing role.
- Confident using Google Ads and Meta Ads Manager.
- Familiar with Reddit Ads or open to learning it quickly.
- Good understanding of SEO and website optimisation.
- Able to use GA4, Looker Studio and Tag Manager.
- Comfortable working with data and drawing meaningful insights.
- Strong writing skills and attention to detail.
- Able to manage several projects at once in a busy environment.
- Clear communicator and positive team player.
Performance Marketing Specialist in Gateshead employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Gateshead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company’s recent campaigns and be ready to discuss how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance Marketing Specialist in Gateshead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with PPC, SEO, and any relevant tools like Google Ads and Meta Ads Manager. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific campaigns or projects you've worked on that relate to the job.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to include examples of how you've used data to drive decisions in past roles. We love seeing how you’ve optimised campaigns or improved performance based on insights!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Central Employment
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and Reddit Ads. Be ready to discuss specific campaigns you've managed and the strategies you used. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've monitored campaign performance and made adjustments based on insights. This will demonstrate your ability to optimise campaigns and improve results.
✨SEO Savvy is Key
Since this role involves SEO, be prepared to discuss your experience with technical audits and on-page optimisation. Share specific examples of how you've improved website performance through SEO best practices, as this will highlight your comprehensive skill set.
✨Communicate Clearly
Practice explaining complex concepts in a straightforward way. You might need to share insights with the team, so being a clear communicator is essential. Think about how you can convey your ideas effectively during the interview.
