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- Tasks: Lead eCommerce marketing strategies and optimise campaigns for major online marketplaces.
- Company: Join a thriving eCommerce retailer in the industrial products sector.
- Benefits: Competitive salary, hands-on experience, and opportunities for growth.
- Other info: Collaborative team culture with exciting career development opportunities.
- Why this job: Make a real impact in a fast-paced environment and drive revenue growth.
- Qualifications: Experience with paid search platforms and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Central Employment are working with a hugely successful eCommerce retailer and distributor of industrial products. Due to internal growth, they are seeking an eCommerce Marketing Channel Lead to deliver results across Paid Media and eCommerce Marketplace, through campaign optimisation and activation.
Full-time office based in County Durham.
We are seeking a commercially-driven eCommerce Channel Lead to own and grow the client's performance across key off-site sales channels, including online marketplaces (such as Amazon, eBay, B&Q, and Tesco – among others).
Operating within a fast-paced FMCG e-commerce environment, this role sits at the heart of the sales and marketing team leading on one of the key aspects of the growth strategy – third party channels. A relatively new role with accountability for revenue growth, profitability, and brand consistency across multiple channels, there is a real opportunity to make an immediate impact.
The eCommerce Marketing Channel Lead will work closely with the Head of Sales & Marketing, as well as the wider commercial team, to support business growth in a competitive online retail market. As a new role, the ideal candidate will be prepared to get hands-on in building the marketplaces – working cross-functionally to ensure high service standards, identifying and resolving technical problems, and ultimately driving commercial goals.
- Own the day-to-day management and performance of third-party marketplace accounts.
- Work with the Head of Sales & Marketing to develop and execute strategies to drive revenue growth, improve margins, and expand product catalogues.
- Work closely with the ecommerce team to optimise product listings (titles, descriptions, images, keywords) to improve visibility and conversion rates.
- Coordinate pricing, promotions, and inventory, working cross-functionally to ensure a market-leading product offering.
- Monitor marketplace performance metrics (sales, traffic, conversion rates, and secondary KPIs) to drive consistent channel growth.
- Ensure brand consistency and compliance with marketplace policies and standards.
- Produce regular performance reports with actionable insights and recommendations.
- Use data to identify trends, opportunities, and risks across channels.
- Continuously test and optimise strategies to improve performance.
- Work closely with Commercial, Buying, and Marketing teams to ensure product availability and campaign alignment.
- Coordinate with creative teams for asset development tailored to each platform.
- Coordinate with Customer Service and Operations teams to ensure account health metrics are above expectations.
- Liaise with external partners, agencies, and marketplace account managers.
- Work with the Head of Sales & Marketing to develop a roadmap for channel growth, including new platform expansion and capability development.
- Work with the wider commercial and buying teams to identify opportunities for new products or brands through the Dropship Vendor programme.
- Work with the Head of Sales & Marketing and wider marketing and ecommerce team to develop and implement a growth strategy for the Dropship Vendor programme.
- Strong hands-on experience with paid search platforms (Google Ads, Microsoft Ads).
- Commercially minded with a strong understanding of eCommerce metrics.
- Analytical mindset with proficiency in tools such as Google Analytics, Excel, or BI platforms.
- Experience with Amazon Seller/Vendor Central and marketplace advertising tools.
- Knowledge of SEO and broader digital marketing channels.
eCommerce Marketing Channel Lead employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Marketing Channel Lead
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work with marketplaces like Amazon and eBay. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Get hands-on with your skills! If you’re not already familiar with tools like Google Ads or Amazon Seller Central, dive into some online courses or tutorials. Showing that you’re proactive about learning can really impress potential employers.
✨Tip Number 3
Tailor your approach! When you apply through our website, make sure to highlight your experience with campaign optimisation and performance metrics. Show them you know how to drive revenue growth and improve margins.
✨Tip Number 4
Stay updated on industry trends! Follow eCommerce blogs and forums to keep your finger on the pulse of what's happening in the market. This knowledge can give you an edge in interviews and help you stand out as a candidate.
We think you need these skills to ace eCommerce Marketing Channel Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Marketing Channel Lead role. Highlight your experience with online marketplaces and any relevant metrics you've achieved. We want to see how you can drive revenue growth and improve margins!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in eCommerce and how you’ve optimised campaigns. Show us your passion for the industry and your analytical mindset!
Showcase Your Analytical Skills: Since this role requires a strong understanding of eCommerce metrics, make sure to highlight your proficiency with tools like Google Analytics and Excel. We love data-driven candidates who can identify trends and opportunities!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Central Employment
✨Know Your Marketplaces
Before the interview, dive deep into the specific marketplaces mentioned in the job description, like Amazon and eBay. Familiarise yourself with their advertising tools and how they operate. This will show your potential employer that you’re not just a generalist but someone who understands the nuances of each platform.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've monitored performance metrics and optimised campaigns based on those insights. This is crucial for a role focused on revenue growth and profitability.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight how you’ve coordinated with sales, marketing, or customer service to achieve common goals, as this will resonate well with the interviewers.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges, such as resolving technical issues or optimising product listings. Practise articulating your thought process and strategies clearly, as this will demonstrate your hands-on approach and problem-solving skills.