E-commerce & CRM Manager

Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior CRM Manager 4 days on-site, based near Newcastle city centre Senior eCommerce CRM Manager profile: The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You’ll play a critical role in understanding customer behaviour, increasing Lifetime Value , and reducing churn, using data and insights to craft highly personalised and effective marketing journeys. Senior eCommerce CRM Manager duties: ● Develop and execute data-driven retention strategies that enhance Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey. ● Plan, execute, and optimize email and SMS marketing campaigns, Work closely with marketing, content, and design teams to align messaging and branding. ● Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performance Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand. Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting. Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices. Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly. Experience with Google Analytics and CRM reporting tools is a plus. Strong project management skills, with the ability to manage multiple campaigns simultaneously.