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- Tasks: Lead eCommerce marketing strategies and optimise campaigns for major online marketplaces.
- Company: Join a successful eCommerce retailer in a dynamic, growth-focused environment.
- Benefits: Competitive salary, supportive team, and opportunities for immediate impact.
- Other info: Collaborate cross-functionally and stay ahead of eCommerce trends.
- Why this job: Make a real difference in a fast-paced eCommerce setting with exciting growth potential.
- Qualifications: 2 years managing marketplace channels and strong analytical skills required.
The predicted salary is between 30000 - 35000 £ per year.
Central Employment are working with a hugely successful eCommerce retailer and distributor of industrial products. Due to internal growth, they are seeking an eCommerce Marketing Channel Lead to deliver results across Paid Media and eCommerce Marketplace, through campaign optimisation and activation.
Full-time office based in County Durham. Circa £30,000-£35,000 DOE.
We are seeking a commercially-driven eCommerce Channel Lead to own and grow the client's performance across key off-site sales channels, including online marketplaces (such as Amazon, eBay, B&Q, and Tesco – among others). Operating within a fast-paced FMCG e-commerce environment, this role sits at the heart of our sales and marketing team leading on one of the key aspects of our growth strategy – third party channels. A relatively new role with accountability for revenue growth, profitability, and brand consistency across multiple channels, there is a real opportunity to make an immediate impact.
The eCommerce Marketing Channel Lead will work closely with the Head of Sales & Marketing, as well as the wider commercial team, to support business growth in a competitive online retail market. As a new role, the ideal candidate will be prepared to get hands-on in building our marketplaces – working cross-functionally to ensure high service standards, identifying and resolving technical problems, and ultimately driving our commercial goals. They will be joining a highly supportive team at a really exciting time for the business, and have a real opportunity to make an impact from day one.
Key Responsibilities:- Own the day-to-day management and performance of third-party marketplace accounts.
- Work with the Head of Sales & Marketing to develop and execute strategies to drive revenue growth, improve margins, and expand product catalogues.
- Work closely with our ecommerce team to optimise product listings (titles, descriptions, images, keywords) to improve visibility and conversion rates.
- Coordinate pricing, promotions, and inventory, working cross-functionally to ensure we have a market-leading product offering.
- Monitor marketplace performance metrics (sales, traffic, conversion rates, and secondary KPI's) to drive consistent channel growth.
- Ensure brand consistency and compliance with marketplace policies and standards.
- Take accountability for channel-level P&L, including revenue, costs, and profitability.
- Produce regular performance reports with actionable insights and recommendations.
- Use data to identify trends, opportunities, and risks across channels.
- Continuously test and optimise strategies to improve performance.
- Work closely with Commercial, Buying, and Marketing teams to ensure product availability and campaign alignment.
- Coordinate with creative teams for asset development tailored to each platform.
- Coordinate with Customer Service and Operations teams to ensure account health metrics are above expectations.
- Liaise with external partners, agencies, and marketplace account managers.
- Work with the Head of Sales & Marketing to develop a roadmap for channel growth, including new platform expansion and capability development.
- Identify and launch opportunities on new marketplaces or international platforms.
- Work with the wider commercial and buying teams to identify opportunities for new products or brands through our Dropship Vendor programme.
- Work with the Head of Sales & Marketing and wider marketing, and ecommerce team, to develop and implement a growth strategy for our Dropship Vendor programme.
- Stay up to date with marketplace and paid media trends, tools, and best practices.
- Identify opportunities for automation, efficiency, and scalability.
- Proven experience managing Amazon, eBay, or similar marketplace channels - circa 2 years.
- Strong hands-on experience with paid search platforms (Google Ads, Microsoft Ads).
- Commercially minded with a strong understanding of eCommerce metrics.
- Analytical mindset with proficiency in tools such as Google Analytics, Excel, or BI platforms.
- Excellent communication and stakeholder management skills.
- Experience with Amazon Seller/Vendor Central and marketplace advertising tools.
- Familiarity with feed management tools and listing optimisation platforms.
- Knowledge of SEO and broader digital marketing channels.
eCommerce Marketing Channel Lead in Durham employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Marketing Channel Lead in Durham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work with marketplaces like Amazon and eBay. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in managing marketplace accounts. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest eCommerce and paid media trends. Being knowledgeable about current tools and best practices will impress potential employers and show you're proactive.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll have a better chance of getting noticed by hiring managers who are eager to find talent like you.
We think you need these skills to ace eCommerce Marketing Channel Lead in Durham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Marketing Channel Lead role. Highlight your experience with marketplace channels like Amazon and eBay, and showcase any relevant achievements in campaign optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your hands-on experience and how you can contribute to driving revenue growth and brand consistency.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, be sure to mention your proficiency with tools like Google Analytics and Excel. Share examples of how you've used data to drive decisions and improve performance in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board to make an impact in our team!
How to prepare for a job interview at Central Employment
✨Know Your Marketplaces
Before the interview, dive deep into the marketplaces you'll be managing, like Amazon and eBay. Understand their unique features, trends, and challenges. This knowledge will show your potential employer that you're not just familiar with the platforms but are ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've optimised campaigns or improved performance metrics. This will demonstrate your analytical mindset and your ability to leverage tools like Google Analytics effectively.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific challenges, such as a drop in sales or a new competitor entering the market. Think through potential scenarios and your strategies for addressing them. This will highlight your problem-solving skills and commercial mindset.
✨Communicate Clearly and Confidently
Since this role involves working closely with various teams, strong communication is key. Practice articulating your thoughts clearly and confidently. Use examples from your past experiences to illustrate your points, ensuring you convey your stakeholder management skills effectively.