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For Companies At a Glance
- Tasks: Manage and optimise PPC, SEO, and affiliate marketing channels for a leading eCommerce retailer.
- Company: Join a prominent eCommerce retailer known for innovation and growth in the digital space.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional development.
- Why this job: Be part of a dynamic team that values creativity, data-driven decisions, and impactful marketing strategies.
- Qualifications: Experience with Google Ads, Meta Ads, and SEO tools is essential; strong written English is a must.
- Other info: Ideal for data-savvy individuals looking to make a real impact in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).
We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
- Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
- Write ad copy and collaborate on creatives.
- Conduct A/B testing of adverts and landing pages.
- Generate weekly/monthly reports and insights to guide decision-making.
- Carry out keyword research to inform content and product pages.
- Optimise on-page elements: titles, headers, metadata, internal linking.
- Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
- Liaise with content creators to optimise blog posts and category content.
- Track rankings, crawl issues, and traffic trends.
- Manage relationships with affiliate partners and networks.
- Monitor performance, approve/reject applications, and ensure brand compliance.
- Identify and onboard new relevant partners to grow the channel.
- Help maintain marketing calendars and coordinate content drops, launches, and events.
- Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
- Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
- Collaborate on product page enhancements (titles, descriptions, media).
- Help write or edit short-form content (meta, landing page intros, ad copy).
- Support CRO testing (heatmaps, user flow analysis, A/B tests).
Experience required:
- A background from a Consumer led industry.
- Hands-on experience with Google Ads, Meta Ads, and affiliate platforms.
- Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
- Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
- Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
- Strong written English and attention to detail.
- A proactive, self-organising approach to workload.
Digital Marketing Executive (SEO/PPC) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (SEO/PPC)
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Follow industry blogs, attend webinars, and engage in online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss specific metrics like ROAS and CTR, and how your strategies improved these figures. This will highlight your data-savvy approach.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who work in eCommerce. Attend local meetups or join relevant LinkedIn groups to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 4
Prepare to discuss your experience with tools like Google Analytics 4 and SEMrush. Consider running a mock campaign or conducting keyword research to demonstrate your hands-on experience. Being able to talk confidently about these tools will set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive (SEO/PPC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and PPC. Use specific metrics to demonstrate your achievements, such as improved ROAS or increased traffic.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the eCommerce landscape. Mention specific tools and platforms you have experience with, like Google Ads and SEMrush.
Showcase Your Skills: In your application, emphasise your hands-on experience with performance marketing channels. Include examples of campaigns you've managed, A/B tests you've conducted, and how you've optimised ad copy.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. Strong written English is crucial for this role, so ensure your application reflects your attention to detail.
How to prepare for a job interview at Central Employment
✨Showcase Your Data Savvy
Be prepared to discuss your experience with performance metrics like ROAS, CPC, and CTR. Bring examples of how you've used data to optimise campaigns in the past, as this role requires a strong analytical mindset.
✨Demonstrate Your Technical Skills
Familiarity with SEO tools such as SEMrush or Ahrefs is crucial. Be ready to talk about any technical SEO issues you've identified and resolved, and how you approached keyword research for content optimisation.
✨Prepare for Creative Collaboration
Since the role involves writing ad copy and collaborating on creatives, think of examples where you've worked with designers or content creators. Highlight your ability to communicate effectively and contribute to creative processes.
✨Discuss Your Campaign Management Experience
Share specific instances where you've planned, executed, and optimised PPC campaigns. Discuss the tools you used, the challenges you faced, and how you measured success to demonstrate your hands-on experience.
