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For Companies At a Glance
- Tasks: Manage and optimise PPC, SEO, and affiliate marketing channels.
- Company: Join a leading eCommerce retailer making waves in the online shopping world.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Why this job: Perfect for data-savvy individuals eager to make an impact in digital marketing.
- Qualifications: Experience with Google Ads, Meta Ads, and SEO tools is essential.
- Other info: This role offers hands-on experience in a fast-paced, dynamic environment.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive.
We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:- Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
- Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
- Write ad copy and collaborate on creatives.
- Conduct A/B testing of adverts and landing pages.
- Generate weekly/monthly reports and insights to guide decision-making.
- Carry out keyword research to inform content and product pages.
- Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
- Liaise with content creators to optimise blog posts and category content.
- Track rankings, crawl issues, and traffic trends.
- Manage relationships with affiliate partners and networks.
- Monitor performance, approve/reject applications, and ensure brand compliance.
- Identify and onboard new relevant partners to grow the channel.
- Help maintain marketing calendars and coordinate content drops, launches, and events.
- Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
- Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
- Collaborate on product page enhancements (titles, descriptions, media).
- Support CRO testing (heatmaps, user flow analysis, A/B tests).
- A background from a Consumer led industry.
- Hands-on experience with Google Ads, Meta Ads, and affiliate platforms.
- Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
- Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
- Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
- Strong written English and attention to detail.
- A proactive, self-organising approach to workload.
Employment type: Full-time
Job function: Marketing and Advertising
Industries: Online and Mail Order Retail
Digital Marketing Executive employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you during interviews but also show your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the eCommerce and digital marketing sectors. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at companies like us.
✨Tip Number 3
Get hands-on experience with tools mentioned in the job description, such as Google Ads, SEMrush, and Google Analytics 4. Consider taking online courses or certifications to boost your skills and demonstrate your expertise.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share metrics and results that highlight your ability to optimise performance marketing channels effectively.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with PPC, SEO, and affiliate marketing. Use specific metrics to demonstrate your achievements, such as improved ROAS or increased traffic.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the eCommerce landscape. Mention specific tools and platforms you have experience with, like Google Ads and SEMrush, to show you’re a great fit for the role.
Showcase Your Skills: In your application, emphasise your data-savvy nature and ability to optimise campaigns. Provide examples of how you've used analytics tools to drive decision-making and improve marketing performance.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Strong written English is crucial for this role, so ensure your application reflects your attention to detail.
How to prepare for a job interview at Central Employment
✨Showcase Your Data Savvy
As a Digital Marketing Executive, being data-driven is crucial. Prepare to discuss specific metrics you've worked with, such as ROAS or CTR, and how you've used them to optimise campaigns. Bring examples of reports you've generated to illustrate your analytical skills.
✨Demonstrate Your Hands-On Experience
Make sure to highlight your practical experience with tools like Google Ads, Meta Ads, and SEO platforms. Be ready to share specific campaigns you've managed, the challenges you faced, and the results you achieved. This will show your potential employer that you're not just familiar with the tools, but that you can effectively use them.
✨Prepare for Technical Questions
Expect questions about technical SEO issues and how you've resolved them in the past. Familiarise yourself with tools like Screaming Frog and SEMrush, and be prepared to discuss how you've conducted keyword research or fixed crawl issues. This will demonstrate your problem-solving abilities.
✨Communicate Your Collaborative Spirit
This role involves liaising with content creators and managing affiliate relationships. Be prepared to discuss how you've successfully collaborated with others in previous roles. Share examples of how you’ve coordinated marketing efforts or optimised content through teamwork.
