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- Tasks: Lead exciting digital marketing campaigns and analyse performance metrics to drive growth.
- Company: Join a leading services provider with a dynamic Marketing, Comms, and Events team.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional development.
- Why this job: Be part of a collaborative culture that values data-driven decisions and creativity.
- Qualifications: Experience in B2B digital marketing, Google Ads, and analytics tools is essential.
- Other info: Ideal for those passionate about digital marketing and eager to make an impact.
The predicted salary is between 28800 - 43200 £ per year.
Central Employment are working with a leading and prominent services provider, as they look to appoint a B2B Digital Marketing Executive joining an established in-house Marketing, Comms and Events team.
As the digital marketing campaigns lead, you'll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.
Responsibilities:
- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel, ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
Experience required:
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data-led decisions.
- Experience with paid LinkedIn campaigns, specifically on lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
Digital Marketing Campaign Executive employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Campaign Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Campaign Manager. This will not only help you understand the tools better but also show your potential employer that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with PPC and multi-channel campaigns. Engaging in conversations can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Consider creating a portfolio showcasing your previous digital marketing campaigns, including metrics and results. This tangible evidence of your skills can set you apart from other candidates and demonstrate your ability to deliver ROI.
✨Tip Number 4
Stay updated on the latest features and updates in GA4 and Google Tag Manager. Being well-versed in these tools will not only boost your confidence during interviews but also highlight your commitment to data-driven decision-making.
We think you need these skills to ace Digital Marketing Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing campaigns. Focus on your hands-on skills with Google Ads, LinkedIn Campaign Manager, and any other platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your previous experiences align with the responsibilities listed. Mention specific campaigns you've managed and the results achieved.
Showcase Data-Driven Decisions: In your application, emphasise your ability to make data-led decisions. Provide examples of how you've used analytics tools like GA4 or Google Tag Manager to optimise campaigns and improve ROI.
Highlight Collaboration Skills: Since the role involves working across teams, mention any past experiences where you collaborated with different departments. This could include developing content for social media campaigns or aligning marketing strategies.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Success
Be prepared to discuss specific digital marketing campaigns you've managed in the past. Highlight the strategies you used, the tools you employed, and the results you achieved, especially focusing on ROI and lead generation.
✨Demonstrate Technical Proficiency
Familiarise yourself with Google Ads, GA4, and Google Tag Manager. Be ready to explain how you've used these tools in your previous roles, as well as any challenges you faced and how you overcame them.
✨Emphasise Collaboration Skills
Since the role involves working across teams, prepare examples of how you've successfully collaborated with different departments. Discuss how you ensured alignment and effective communication to achieve campaign goals.
✨Prepare for Data-Driven Discussions
Expect questions about how you use data to inform your marketing decisions. Be ready to talk about specific metrics you track, how you analyse performance, and how you adjust campaigns based on data insights.
