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- Tasks: Lead PPC campaigns, optimise performance, and drive customer engagement across multiple platforms.
- Company: Join a thriving online retail and interiors company with a dynamic team.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact in eCommerce while honing your PPC skills in a supportive environment.
- Qualifications: 3-5 years of PPC management experience and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand their in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven PPC Manager, reporting into the eCommerce Manager. Hybrid, x 3 days in their West Yorkshire office.
We're looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you'll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.
Responsibilities- Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
- Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
- Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
- Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
- Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
- Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with key insights, test results, and next steps.
- Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
- Consistently deliver high-performing campaigns that exceed expectations.
- Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
- Analyze campaign data to uncover trends and implement continuous improvements.
- Drive growth on emerging platforms through refined strategies.
- Develop insights and strategies for personalized landing pages to enhance conversions.
- Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
- Operated in a Paid Search Agency or an eCommerce setting.
- Strong analytical skills to interpret data, identify trends, and make strategic decisions.
- Exceptional attention to detail and the ability to manage multiple projects efficiently.
- A collaborative mindset with the ability to work cross-functionally towards shared goals.
- Expertise in executing and analyzing A/B and multivariate tests.
- Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Experience in shaping creative strategies for performance marketing.
Employment type Full-time
Job function Marketing and Advertising
Industries Marketing Services
PPC Manager in Bradford employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in Bradford
✨Tip Number 1
Get to know the company inside out! Research their PPC strategies and recent campaigns. This will not only help you in interviews but also show that you're genuinely interested in their work.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for your interview by practising common PPC-related questions. Think about your past experiences and how they align with the role. We want you to shine and show off your skills!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative!
We think you need these skills to ace PPC Manager in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the PPC Manager role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase any successful campaigns you've managed. We want to see how you can drive performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our needs. Share specific examples of how you've optimised campaigns in the past – we love a good success story!
Show Off Your Analytical Skills: Since this role is all about data and insights, make sure to highlight your analytical prowess. Talk about how you've used data to inform your strategies and improve campaign performance. We’re keen to see your thought process!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Central Employment
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC campaigns, especially Google Ads and Microsoft Ads. Be ready to discuss specific strategies you've used in the past and how they drove performance. This shows you're not just familiar with the tools, but you can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of how you've identified trends or optimised campaigns based on analytics. This will demonstrate your ability to drive insights and improvements, which is crucial for the role.
✨Be Ready to Collaborate
Since this role involves working closely with the marketing team, think of examples where you've successfully collaborated on projects. Highlight how you’ve aligned PPC strategies with broader marketing goals, as teamwork is key in this position.
✨Prepare Questions
Have a few thoughtful questions ready about the company's current PPC strategies and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their success right from the start.