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- Tasks: Lead digital marketing campaigns, analyse performance, and optimise strategies for lead generation.
- Company: Join a leading services provider with a dynamic Marketing, Comms, and Events team.
- Benefits: Enjoy flexible working options, professional development opportunities, and a collaborative culture.
- Why this job: Be at the forefront of innovative marketing strategies that drive real impact and growth.
- Qualifications: Experience in B2B digital marketing, Google Ads, and analytics tools is essential.
- Other info: Ideal for creative thinkers eager to make data-driven decisions in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading and prominent services provider, as they look to appoint a B2B Digital Marketing Executive joining an established in-house Marketing, Comms and Events team.
B2B Digital Marketing Executive responsibilities:
- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
Experience required:
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data led decisions.
- Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
B2B Digital Marketing Executive employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Marketing Solutions. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with others who are already in similar roles can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Consider creating a portfolio of your past digital marketing campaigns, showcasing your ability to drive ROI and manage multi-channel strategies. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous campaigns during interviews. Being able to articulate how you've used data to inform decisions will demonstrate your analytical skills and fit for the role.
We think you need these skills to ace B2B Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing, particularly focusing on multi-channel campaigns, Google Ads, and LinkedIn Marketing Solutions. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific campaigns you've managed and how they align with the company's goals.
Showcase Analytical Skills: Emphasise your proficiency with analytics tools like GA4 and Google Tag Manager. Provide examples of how you've used data to drive decisions and optimise campaigns in previous roles.
Highlight Collaboration Experience: Since the role involves working across teams, include examples of successful collaborations in your application. Describe how you’ve worked with different departments to achieve marketing objectives.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Success
Be prepared to discuss specific B2B digital marketing campaigns you've led in the past. Highlight the strategies you used, the tools involved, and the results achieved. This will demonstrate your hands-on experience and ability to deliver ROI.
✨Familiarise Yourself with Analytics Tools
Since the role involves using GA4 and Google Tag Manager, make sure you understand how to set up tracking and interpret data. Bring examples of how you've used analytics to inform decisions in previous roles, as this will show your data-driven mindset.
✨Understand Multi-Channel Strategies
Prepare to discuss how you would develop and manage multi-channel campaigns. Think about how different channels can work together to nurture leads and drive conversions, and be ready to share your thoughts on effective budget allocation across these channels.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Be ready to provide examples of how you've successfully collaborated with others in the past, particularly in developing targeted content for campaigns. Highlight your communication skills and ability to manage expectations.