Senior eCommerce CRM Manager

Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior eCommerce CRM Manager. Senior eCommerce CRM Manager profile: The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You\’ll play a critical role in understanding customer behaviour, increasing Lifetime Value , and reducing churn, using data and insights to craft highly personalised and effective marketing journeys. Senior eCommerce CRM Manager duties: ? Develop and execute data-driven retention strategies that enhance engagement and maximize revenue. ? Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates. ? Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey. ? Plan, execute, and optimize email and SMS marketing campaigns, including automated flows, re-engagement, and win-back programs. ? Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization. ? Manage and optimize communication with subscription customers, ensuring seamless retention experiences. ? Work closely with marketing, content, and de…