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- Tasks: Transform data and AI into strategic insights for performance marketing.
- Company: Leading digital performance agency with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape marketing strategies and drive measurable growth for top clients.
- Qualifications: Experience in analytics and performance marketing with strong strategic skills.
- Other info: Join a dynamic team and lead the future of digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment are working in partnership with one of the region's most established and forward thinking Digital Performance Agencies. They have a new, exciting and industry leading opportunity for a Head of Performance Marketing & Analytics. This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities
- Own the cross-channel measurement framework across PPC, SEO, Content and Outreach
- Define and maintain a single source of truth for performance reporting
- Lead attribution modelling and performance interpretation (accepting real-world limitations)
- Translate complex data into clear, actionable insight for channel leads and clients
- Design and deploy AI-driven models and automations to:
- Identify high-performing audiences, creatives, keywords and content themes
- Predict performance trends, saturation points and diminishing returns
- Improve budget allocation and prioritisation across channels
Head of Performance Marketing & Analytics in Newcastle upon Tyne employer: Central Employment Agency (North East)
Contact Detail:
Central Employment Agency (North East) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing & Analytics in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience with performance marketing and analytics. We want to see how you’ve turned data into actionable insights in the past.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in AI and automation in marketing. We need to demonstrate that you’re not just keeping up, but leading the charge in this fast-paced industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. We’re excited to see how you can help shape the future of performance marketing!
We think you need these skills to ace Head of Performance Marketing & Analytics in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with data analysis and performance marketing in your application. We want to see how you've turned insights into action, so share specific examples that demonstrate your ability to bridge the gap between analytics and real-world marketing.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your ideas effectively. Remember, we’re looking for someone who can translate complex data into actionable insights!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Head of Performance Marketing & Analytics role. We want to see how your unique skills and experiences align with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Central Employment Agency (North East)
✨Know Your Data Inside Out
As a Head of Performance Marketing & Analytics, you'll need to demonstrate your expertise in data interpretation. Brush up on key metrics and analytics tools relevant to PPC, SEO, and content marketing. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Thinking
This role is all about shaping decisions based on insights. Prepare examples of how you've developed strategies that led to measurable growth. Think about times when you bridged the gap between analytics and real-world marketing – those stories will resonate well.
✨Familiarise Yourself with AI Applications
Since AI-driven models are a big part of this role, make sure you understand how AI can enhance performance marketing. Be prepared to discuss any experience you have with AI tools or automation in your previous roles, and how they improved efficiency or effectiveness.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world limitations. Think through potential scenarios where you had to adapt your strategies based on data insights. Practising these responses will help you feel more confident during the interview.