At a Glance
- Tasks: Lead data-driven strategies to enhance performance and analytics across digital marketing channels.
- Company: Join a forward-thinking Digital Performance Agency in the heart of Newcastle.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and measurable impact.
- Why this job: Shape the future of marketing with AI and data insights while driving real client success.
- Qualifications: Strong background in performance marketing analytics and advanced data analysis skills required.
The predicted salary is between 65000 - 80000 £ per year.
Central Employment are working in partnership with one of the region's most established and forward-thinking Digital Performance Agencies. They have a new, exciting and industry-leading opportunity for a Head of Performance & Analytics. This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients.
This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities- Own the cross-channel measurement framework across PPC, SEO, Content, and Outreach
- Define and maintain a single source of truth for performance reporting
- Lead attribution modelling and performance interpretation (accepting real-world limitations)
- Translate complex data into clear, actionable insight for channel leads and clients
- Design and deploy AI-driven models and automations to:
- Identify high-performing audiences, creatives, keywords and content themes
- Predict performance trends, saturation points and diminishing returns
- Improve budget allocation and prioritisation across channels
- Integrate AI tooling with advertising platforms, analytics stacks and internal systems
- Evaluate emerging AI technologies and apply them pragmatically (not experimentally)
- Own the agency-wide experimentation roadmap
- Design structured tests with clear hypotheses, success criteria and learning outcomes
- Introduce advanced testing methodologies (e.g. multi-armed bandits, automation-led testing)
- Ensure learnings are embedded back into channel strategies, not left as theory
- Act as a strategic partner to PPC, SEO, Content and Outreach team members
- Create performance feedback loops between channels
- Challenge assumptions and surface opportunities teams may miss
- Provide clear recommendations that channel leads are expected to action or challenge with evidence
- Support senior client conversations with insight, forecasting and performance rationale
- Help clients understand why performance is moving, not just what happened
- Drive measurable improvements in blended CPA, ROAS, efficiency and scalability
- Ensure AI and automation directly support commercial outcomes, not vanity metrics
- Strong background in performance marketing analytics, data science, or growth analytics
- Proven experience working across multiple channels (PPC, SEO, content, digital PR)
- Advanced skills in data analysis and modelling (Python, SQL essential)
- Experience with GA4, BigQuery, Looker (or similar BI tools)
- Understanding of ad platform mechanics and APIs (Google, Meta, etc.)
- Commercial mindset - able to balance statistical rigour with business reality
- Experience implementing AI or ML models in marketing environments
- Familiarity with automation tools, cloud data platforms, and LLMs for analysis
- Agency experience or working in fast-paced, client-facing environments
- Experience designing experimentation frameworks or predictive models
Head of Performance & Analytics employer: Central Employment Agency (North East) Ltd.
Central Employment Agency (North East) Ltd. is an excellent employer, offering a supportive team atmosphere and stable employment in the vibrant town of Thirsk, North Yorkshire. With competitive pay and flexible shift options, we prioritise employee growth through skill development opportunities, making it an ideal place for motivated individuals seeking meaningful and rewarding work.
Contact Details:
Central Employment Agency (North East) Ltd. Recruitment Team
