At a Glance
- Tasks: Create and execute dynamic multi-channel B2B marketing campaigns that drive lead generation.
- Company: Join a leading technology provider with a focus on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative culture with a focus on creativity and continuous improvement.
- Why this job: Make an impact by driving measurable results in a fast-paced digital marketing environment.
- Qualifications: Experience in B2B digital marketing and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 € per year.
Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns. We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth. You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
Key Responsibilities
- Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels
- Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing
- Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency
- Build and optimise landing pages, forms, and conversion funnels
- Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks
- Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Support SEO initiatives including keyword research, on-page optimisation, and content performance
- Coordinate organic and paid social media activity to support lead generation goals
- Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms
- Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution
- Conduct A/B testing across ads, emails, and landing pages to improve performance
- Provide insights and recommendations to continuously improve campaign effectiveness
- Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.)
- Ensure consistent brand voice and messaging across all channels
- Work closely with sales teams to align on lead quality, targeting, and follow-up processes
- Maintain and optimise CRM data integrity and lead tracking
- Support lead scoring, segmentation, and nurturing strategies
Key Skills & Experience
- Proven experience in B2B digital marketing with a strong focus on lead generation
- Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content)
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Strong analytical skills with the ability to interpret data and optimise performance
- Understanding of the B2B buyer journey and funnel management (MQL → SQL)
- Experience with CRM systems (e.g., Salesforce) and lead management processes
- Excellent copywriting and communication skills
- Highly organised with strong project management abilities
Desirable
- Experience in SaaS, technology, professional services
- Knowledge of ABM strategies
- Familiarity with CRO tools and techniques
- Experience working in a fast-paced, growth-focused environment
KPIs / Success Measures
- Volume and quality of marketing-qualified leads (MQLs)
- Cost per lead (CPL) and campaign ROI
- Conversion rates across funnel stages
- Contribution to sales pipeline and revenue
- Engagement metrics across channels
Multi-Channel Digital Marketing Executive in Sunderland employer: Central Employment Agency (North East) Limited
At Central Employment, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a leading technology provider, we offer our Multi-Channel Digital Marketing Executive the opportunity to thrive in a fast-paced environment, with access to cutting-edge tools and resources for professional growth. Our commitment to employee development, coupled with a focus on innovative marketing strategies, ensures that you will play a pivotal role in driving impactful campaigns while enjoying a supportive atmosphere that values creativity and results.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Multi-Channel Digital Marketing Executive in Sunderland
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Multi-Channel Digital Marketing Executive.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to highlight your achievements in lead generation and campaign optimisation. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect how your experience aligns with our needs, especially in B2B lead generation and multi-channel campaigns.
✨Tip Number 4
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've tracked and optimised campaigns in the past. Employers want to see that you can not only create campaigns but also measure their success and make data-driven decisions.
We think you need these skills to ace Multi-Channel Digital Marketing Executive in Sunderland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Multi-Channel Digital Marketing Executive role. Highlight your experience with B2B lead generation and multi-channel campaigns, as this will show us you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples of how you've managed PPC, email marketing, or SEO campaigns in the past. We love seeing real results and how you contributed to them.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about digital marketing and how your experience aligns with our goals at StudySmarter. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Channels
Make sure you’re well-versed in the various digital marketing channels mentioned in the job description. Brush up on your knowledge of PPC, SEO, email marketing, and social media strategies. Being able to discuss specific campaigns you've worked on will show that you’re not just familiar with the terms but have practical experience.
✨Data is Your Best Friend
Since this role is data-led, come prepared with examples of how you've used analytics to drive campaign performance. Be ready to discuss key metrics like CPL, MQLs, and conversion rates. Showing that you can interpret data and make informed decisions will set you apart from other candidates.
✨Showcase Your Creativity
While data is crucial, creativity plays a big role in digital marketing too. Prepare to share innovative ideas for multi-channel campaigns or unique approaches you've taken in past roles. This will demonstrate your ability to think outside the box and contribute to high-impact campaigns.
✨Align with Sales Objectives
Understand how your marketing efforts align with sales goals. Be ready to discuss how you’ve collaborated with sales teams in the past to ensure lead quality and follow-up processes. This shows that you’re not just focused on generating leads but also on contributing to the overall success of the business.
