SEO Manager in Shrewsbury

Job Description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented SEO Manager.

• Full‑time onsite role
• £35,000‑£38,000 DOE

You’ll be responsible for developing and executing a full SEO strategy that drives quality traffic, engagement, and conversions — while ensuring the content truly reflects the quality and expertise of our brand. Although this role is heavily on‑site content focussed, it will naturally include involvement in Technical SEO & Digital PR (link‑building).

Key Responsibilities

• Build, own and execute this scaling eCommerce brand’s overall SEO strategy, balancing on‑page optimisation, content creation, and technical best practices.
• Develop and execute a commercially focused SEO content strategy — conducting keyword and content analysis, using AI and content tools to plan, create, and optimise high‑impact pages.
• Collaborate with internal teams to ensure all content, imagery, and metadata are optimised for SEO and aligned with commercial goals.
• Use AI automation tools to scale keyword research, content analysis, and on‑page improvements with speed.
• Monitor and report on organic performance, rankings, and visibility using tools such as Google Analytics, Search…