SEO Manager in Shrewsbury

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in there sector. They have a new and key in-house role, hiring a talented SEO Manager.

• Full-time onsite role
• £35,000-£38,000 DOE

You'll be responsible for developing and executing a full SEO strategy that drives quality traffic, engagement, and conversions — while ensuring there content truly reflects the quality and expertise of our brand. Although this role is heavily on-site content focussed, it will naturally include involvement in Technical SEO & Digital PR (link-building).
Key responsibilities:

• Build, own and execute this scaling eCommerce brands overall SEO strategy, balancing on-page optimisation, content creation, and technical best practices.
• Develop and execute a commercially focused SEO content strategy — conducting keyword and content analysis, using AI and content tools to plan, create, and optimise high-impact pages
• Collaborate with internal teams to ensure all content, imagery, and metadata are optimised for SEO and aligned with commercial goals.
• Use AI automation tools to scale keyword research, content analysis, and on-page improvements with speed.
• Monitor and report on organic performance, rankings, and visibility using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
• Support technical SEO (crawlability, indexing, schema, site speed, hreflang, etc.) in collaboration with there external web developers.

Essential experience:

• Circa 3/5 yrs SEO (agency or in-house) with proven results driving organic growth for eCommerce brands.
• Deep knowledge of on-page SEO keyword strategy, and content optimisation.
• Strong working knowledge of eCommerce & Shopify and its SEO framework.
• Confident with major SEO tools — Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, etc.
• Experience managing and complex site structures.
• Understanding of technical SEO (crawlability, site speed, hreflang, structured data, etc.)
• Exposure to Digi PR and link-building strategies (agency or in-house collaboration).
• Passionate about AI and automation in SEO — always seeking new efficiencies and insights.

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