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- Tasks: Develop and manage SEO strategies to boost client visibility and growth.
- Company: Join a leading digital agency in County Durham with a vibrant culture.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Collaborate with creative teams and work on exciting projects that make a difference.
- Why this job: Shape organic growth for clients while enhancing your SEO skills in a dynamic environment.
- Qualifications: 2-4 years of SEO experience and strong analytical skills required.
The predicted salary is between 28000 - 35000 £ per year.
Central Employment are delighted to be working in partnership with one of the North East's most established digital, design and marketing agencies, as they strengthen their digital performance function, hiring a client-facing SEO Strategist, focusing on technical, onsite, content optimisation and client growth. County Durham based, hybrid working, 3 days in office £28,000-£35,000 DOE + benefits.
SEO Strategist profile: You'll work closely with the wider digital, content, design and development teams to ensure SEO is considered across every stage of a client's digital activity, from website builds and migrations to ongoing content and campaign planning. This is an opportunity to play a key role in shaping organic growth for clients while continuing to develop your skills across technical SEO, analytics, content strategy and performance reporting.
SEO Strategist responsibilities:
- Develop and manage SEO strategies for a range of client accounts.
- Carry out keyword research and identify opportunities to improve search visibility.
- Analyse competitor activity and search trends to inform recommendations.
- Support content planning with SEO-led insight and topic opportunities.
- Make clear, actionable recommendations to improve organic rankings, traffic and conversions.
- Conduct regular technical SEO audits across client websites.
- Identify and resolve crawlability, indexation, sitemap and site performance issues.
- Support improvements to Core Web Vitals, mobile usability and overall site speed.
- Review site structure, internal linking and URL architecture.
- Work closely with developers to ensure technical SEO recommendations are implemented effectively.
- Support website launches, redirects and migration checks from an SEO perspective.
- Work collaboratively with our content manager to optimise metadata, headings, internal links and on-page content based on SEO best practice.
- Review and improve existing website content to support rankings and user experience.
- Provide SEO guidance for new landing pages, blogs and service pages.
- Use search intent to guide content structure and recommendations.
- Ensure content is aligned with SEO goals while remaining useful and accessible for users.
- Monitor key SEO KPIs including organic traffic, rankings, conversions, engagement and technical health.
- Use GA4, Google Search Console and other SEO tools to track performance.
- Build reports and dashboards to present results and opportunities clearly.
- Translate data into practical recommendations for clients and internal teams.
- Identify issues, trends and opportunities through regular performance analysis.
- Work closely with clients to understand their goals, services, audiences and commercial priorities.
- Support digital campaign planning with SEO insight and organic search data.
- Present SEO findings and recommendations in a clear, client-friendly way.
- Keep up to date with search algorithm changes, industry updates and SEO best practice to proactively recommend new ideas to clients.
Skills & Experience Required
Essential:
- 2-4 years' hands-on SEO experience, ideally in an agency or multi-client environment.
- Strong understanding of technical SEO, on-page SEO and content optimisation.
- Working knowledge of GA4, Google Search Console and Google Tag Manager.
- Confidence using SEO tools such as SE Ranking, Screaming Frog, Ahrefs, SEMrush or similar.
- Strong analytical and problem-solving skills.
- Confident working with internal teams, including content, design and development.
SEO Strategist employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local meetups, webinars, or even just grab a coffee with someone who’s already in the SEO game. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO strategies and successes. This is a great way to demonstrate your expertise and passion for the role, making you stand out to potential employers.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a company you’d love to work for, send them a message. Express your interest in their work and how you can contribute as an SEO Strategist. It shows initiative and can really make an impression.
✨Tip Number 4
Keep learning and stay updated! The SEO landscape is always changing, so make sure you’re on top of the latest trends and tools. Join online courses or follow industry leaders on social media to keep your skills sharp and relevant.
We think you need these skills to ace SEO Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the SEO Strategist role. Highlight your hands-on experience with technical SEO, content optimisation, and any tools you've used like GA4 or SEMrush. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about SEO and how you can contribute to our clients' growth. Be specific about your achievements and how they relate to the responsibilities listed in the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics to drive SEO success in previous roles. We love seeing numbers and results, so don't hold back on sharing your wins!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, like how you've improved site speed or tackled crawlability issues. This will show that you’re not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4 or Google Search Console to track performance and make data-driven decisions. Bring examples of reports or dashboards you've created to present results to clients. This will demonstrate your ability to translate data into actionable insights.
✨Understand the Client's Needs
Research the agency and their clients beforehand. Think about how you can align your SEO strategies with their goals and services. Being able to articulate how you would approach a specific client’s needs will set you apart and show that you’re proactive.
✨Be Ready for Technical Questions
Expect questions about technical SEO audits and how you would resolve common issues. Prepare to discuss your experience with site structure, internal linking, and URL architecture. This will highlight your problem-solving skills and your ability to work closely with development teams.