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For Companies At a Glance
- Tasks: Manage SEO activities like content strategy, link building, and keyword optimisation.
- Company: Join an award-winning UK Search Agency that's rapidly expanding.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a creative team driving impactful SEO strategies in a fast-paced industry.
- Qualifications: 3+ years of SEO experience, knowledge of analytics tools, and a passion for digital marketing.
- Other info: Work closely with development teams to implement best practices and stay ahead of industry trends.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working with an expanding, award-winning UK Search Agency, as they look to appoint an SEO Specialist, reporting into the Head of SEO.
As a SEO Specialist:-
- Be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in search campaigns
- Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
- Designing and running a large number of tests from a/b to multivariate on the full range of topics from CRO, content optimisation, UX, search terms to landing pages, all with the purpose of increasing performance
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with internal teams to drive SEO in content creation and content programming
- Stay up to date with the latest SEO industry best practice, including internet marketing industry trends and development
- Develop reporting and regularly feed back to internal teams and management on SEO campaign performance
Essential experience:
- A minimum of 3 years proven experience of SEO experience and implementing SEO campaigns
- Experience in the following sectors; B2B technology, software distribution, e-commerce
- Experience in bespoke client link building
- In-depth experience with website analytics tools (e.g. Google Analytics, Screaming Frog, MoZ)
- Advanced Excel experience – to analyse data, identify trends and present data
- An understanding of HTM/CSS, JavaScript and WordPress
- An active interest in the digital industry
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SEO Specialist employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO tools and trends. Being well-versed in tools like Google Analytics, Screaming Frog, and MoZ will not only boost your confidence but also demonstrate your commitment to staying updated in the ever-evolving SEO landscape.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past SEO campaigns you've managed. Highlight specific metrics that improved due to your strategies, as this will give potential employers a clear picture of your capabilities.
✨Tip Number 3
Network with professionals in the SEO field. Attend industry events, webinars, or local meetups to connect with others. This can lead to valuable insights and even job referrals, making it easier for you to land the role.
✨Tip Number 4
Prepare to discuss your experience with link building and content optimisation in detail. Be ready to explain your approach and any successful strategies you've implemented, as this is a key aspect of the role we're looking to fill.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in managing campaigns and using analytics tools. Use specific examples that demonstrate your success in increasing rankings and ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and the digital industry. Mention your experience with content strategy, link building, and any specific tools you've used, such as Google Analytics or Screaming Frog.
Showcase Your Analytical Skills: Since the role requires data analysis, include examples of how you've used analytics to inform your SEO strategies. Discuss any tests you've executed and the insights gained from them.
Stay Current with SEO Trends: Mention any recent SEO trends or best practices you’ve implemented in your previous roles. This shows your commitment to staying updated in the fast-evolving digital landscape.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and best practices. Be prepared to discuss specific strategies you've implemented in the past, such as link building or keyword optimisation, and how they impacted your previous campaigns.
✨Demonstrate Analytical Skills
Since the role involves data analysis, be ready to talk about your experience with tools like Google Analytics or Screaming Frog. Share examples of how you've used data to drive decisions and improve SEO performance.
✨Prepare for Technical Questions
Given the technical nature of the job, expect questions about HTML, CSS, and JavaScript. Brush up on these topics and be ready to explain how they relate to SEO and website optimisation.
✨Discuss Collaboration Experience
The role requires working with various teams, so highlight your experience in collaborating with content creators, developers, and other stakeholders. Share examples of how you’ve successfully driven SEO initiatives through teamwork.
