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- Tasks: Lead and optimise paid social media campaigns for fashion brands on platforms like Meta and Pinterest.
- Company: Join a fast-growing eCommerce Performance Marketing Agency focused on scaling fashion retail brands.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be part of a creative team that drives measurable results and impacts the fashion industry.
- Qualifications: Experience in managing paid media campaigns and knowledge of fashion retail is essential.
- Other info: Proficiency in tools like Google Looker Studio and Triple Whale is a must.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading, independent and rapidly expanding eCommerce Performance Marketing Agency, specialists in supporting the growth of scaling eCommerce Fashion Retail brands. They have a new opportunity for a Senior Paid Social Media Executive to join their team in the North East.
Senior Paid Social Executive profile:
As a Senior Paid Social Executive, you will strategise, implement, and optimise paid media campaigns across Meta (Facebook & Instagram), Pinterest, and Shopify. The role will involve developing and refining product feeds, custom labels, and product sets to ensure highly granular and effective campaign strategies. You will collaborate with clients and internal teams to ensure campaigns deliver measurable outcomes beyond traditional ROAS, focusing on profitability, unit economics, and sustainable scaling. Proficiency in third-party attribution tools such as Triple Whale and reporting platforms like Google Looker Studio and Supermetrics is essential.
Main responsibilities:
- Develop, execute, and manage paid media campaigns across Google Ads, Meta, Pinterest, and Shopify.
- Tailor strategies to suit the unique needs of fashion and footwear brands, aligning with their tone, goals, and audience.
- Build and implement feed optimisations, including the creation of custom labels and product sets, to enable precise audience targeting and campaign segmentation.
- Build and maintain advanced reporting dashboards using tools like Google Looker Studio and Supermetrics.
- Analyse data to provide actionable insights on customer acquisition costs (CAC), lifetime value (LTV), and other profitability metrics.
- Continuously test and refine ad creatives, audiences, product groupings, and bidding strategies to improve results.
- Monitor and refine campaigns using detailed performance metrics, focusing on unit economics and margin contribution.
Experience required:
- Proven success managing paid media/social campaigns on Google Ads, Meta, Pinterest, and Shopify.
- Demonstrable experience working with or for fashion and/or online retail brands is essential.
- Proficient in using third-party attribution tools like Triple Whale.
- Advanced knowledge of reporting platforms such as Google Looker Studio and Supermetrics.
- Expertise in feed optimisation for Google Shopping and Meta, including setting up and managing custom labels and product sets.
- Solid understanding of unit economics, CAC, and LTV metrics.
Senior Paid Social Media Executive in Middlesbrough employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Media Executive in Middlesbrough
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and social media marketing, especially within the fashion sector. This knowledge will help you speak confidently about industry developments during interviews.
✨Tip Number 2
Network with professionals in the eCommerce and digital marketing space, particularly those who have experience with paid social campaigns. Attend relevant events or join online forums to make connections that could lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you optimised performance metrics like CAC and LTV, as this will demonstrate your ability to deliver measurable results.
✨Tip Number 4
Get hands-on experience with tools like Google Looker Studio and Supermetrics if you haven't already. Being able to demonstrate proficiency in these platforms will set you apart from other candidates.
We think you need these skills to ace Senior Paid Social Media Executive in Middlesbrough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns, especially on platforms like Google Ads, Meta, and Pinterest. Use specific examples that demonstrate your success in the fashion and eCommerce sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and fashion retail. Discuss how your skills in feed optimisation and data analysis can contribute to the agency's goals. Be sure to mention any experience with third-party attribution tools and reporting platforms.
Showcase Your Analytical Skills: Highlight your ability to analyse data and provide actionable insights. Mention specific metrics you've worked with, such as customer acquisition costs (CAC) and lifetime value (LTV), to demonstrate your understanding of profitability in campaigns.
Prepare for Potential Questions: Think about potential interview questions related to campaign strategy and optimisation. Be ready to discuss how you would tailor strategies for different fashion brands and how you measure success beyond traditional ROAS.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful paid media campaigns you've managed. Highlight the strategies you implemented, the tools you used, and the measurable outcomes achieved, especially in relation to eCommerce fashion brands.
✨Demonstrate Technical Proficiency
Familiarise yourself with the third-party attribution tools mentioned in the job description, such as Triple Whale. Be ready to explain how you've used these tools in past roles to optimise campaigns and report on performance metrics.
✨Understand the Brand's Voice
Research the agency and its clients thoroughly. Understand their brand values, target audience, and market positioning. This will help you tailor your responses and demonstrate how you can align your strategies with their unique needs.
✨Prepare for Data-Driven Discussions
Since the role focuses on profitability and metrics like CAC and LTV, be ready to discuss how you've analysed data in previous roles. Prepare to share insights you've gained from data analysis and how those insights influenced your campaign strategies.
