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- Tasks: Manage and optimise Google and Microsoft Ads campaigns for diverse clients.
- Company: Join a growing Performance Marketing Agency in vibrant Newcastle Upon Tyne.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Why this job: Be part of innovative campaigns that drive real results and impact for clients.
- Qualifications: 2-3 years of PPC experience with a strong focus on Google Ads and multi-channel strategies.
- Other info: Opportunity to work closely with software development teams and marketing specialists.
The predicted salary is between 30000 - 42000 £ per year.
Central Employment are working with an expanding Performance Marketing Agency in Newcastle, as they look to recruit a data focused, PPC Specialist. You will be responsible for the paid (Google and Microsoft Ads) elements of a portfolio of clients' integrated, multi-channel campaigns. You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
The Paid Search campaigns involve significant planning and strategy and you will collaborate with the agencies software development teams and wider marketing specialists, to utilise and support the delivery of paid search campaign objectives.
- Ownership of Google and Microsoft Ads campaigns for their full lifecycle
- Onboard new PPC accounts, post the BD teams process
- Optimise current campaigns to achieve key client paid advertising targets
- Restructure campaigns and accounts for improved performance
- Evaluate campaign performance
- Monitor account performance to spot potential issues or opportunities for improvement, acting accordingly to implement any necessary changes
Essential Experience/Skills:
- You will have a proven successful track record of managing and developing: 2-3 yrs dedicated Paid Search experience
- Worked within a PPC Agency
- Deep roots in Google Ads, PMax and Shopping
- New account structures and strategies based on a client's product or service offering
- Multi-channel accounts using a mix of ad technologies and platforms
- Feed optimisation for shopping feeds
- Google Ads and Analytics integration for tracking and reporting
- The ability to produce reports for account performance (monthly and ad hoc)
PPC Specialist in Newcastle Upon Tyne employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Newcastle Upon Tyne
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Google Ads and Microsoft Ads. Being knowledgeable about recent changes can give you an edge during interviews, showing your passion and commitment to staying current in the PPC landscape.
✨Tip Number 2
Network with professionals in the PPC industry, especially those working in Newcastle. Attend local marketing meetups or webinars to connect with potential colleagues and learn more about the agency's culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved. This will demonstrate your hands-on experience and analytical skills, which are crucial for the role.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Highlight any past experiences where you've worked with software developers or other marketing specialists, as this is key for the PPC Specialist role at the agency.
We think you need these skills to ace PPC Specialist in Newcastle Upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google and Microsoft Ads, as well as any specific achievements in PPC campaigns. Use metrics to demonstrate your success, such as increased leads or sales.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid advertising and detail how your skills align with the responsibilities of the PPC Specialist role. Mention your experience with multi-channel campaigns and collaboration with development teams.
Showcase Relevant Experience: When detailing your work history, focus on your 2-3 years of dedicated Paid Search experience. Highlight specific campaigns you've managed, including any restructuring or optimisation efforts that led to improved performance.
Prepare for Potential Questions: Anticipate questions related to your approach to campaign planning and strategy. Be ready to discuss how you evaluate campaign performance and implement changes based on data analysis.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of Google Ads and Microsoft Ads. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your expertise and passion for paid advertising.
✨Prepare for Technical Questions
Expect questions about campaign optimisation, feed management, and analytics integration. Familiarise yourself with common challenges in PPC and be ready to explain how you've tackled similar issues in the past. This will show that you can think critically and adapt to changing circumstances.
✨Demonstrate Data-Driven Decision Making
Since the role is data-focused, be prepared to discuss how you use data to inform your decisions. Bring examples of reports you've created and how you've used insights to improve campaign performance. This will highlight your analytical skills and ability to drive results.
✨Collaborative Mindset
The job involves working closely with software development teams and other marketing specialists. Be ready to talk about your experience collaborating with different teams and how you ensure effective communication. This will show that you're a team player who can contribute to a multi-channel approach.
