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- Tasks: Manage and optimise PPC campaigns to boost performance and engagement.
- Company: Join a thriving Online Retail & Interiors company expanding their eCommerce team.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
- Why this job: Be part of a pivotal role that drives impactful marketing strategies and customer engagement.
- Qualifications: 3-5 years in PPC management, strong analytical skills, and proficiency in Google Ads.
- Other info: Collaborate with a creative team and work on exciting projects across multiple platforms.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand their in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Paid Search Manager, reporting into the eCommerce Manager.
PPC Manager responsibilities:
- Deep understanding of current paid media/paid search strategies, tools, and processes.
- Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
- Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
- Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
- Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
- Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with key insights, test results, and next steps.
- Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
- Consistently deliver high-performing campaigns that exceed expectations.
- Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
- Analyze campaign data to uncover trends and implement continuous improvements.
- Drive growth on emerging platforms through refined strategies.
- Develop insights and strategies for personalized landing pages to enhance conversions.
Essential experience:
- Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
- Operated in a Paid Search Agency or an eCommerce setting.
- Strong analytical skills to interpret data, identify trends, and make strategic decisions.
- Exceptional attention to detail and the ability to manage multiple projects efficiently.
- A collaborative mindset with the ability to work cross-functionally towards shared goals.
- Expertise in executing and analyzing A/B and multivariate tests.
- Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Experience in shaping creative strategies for performance marketing.
PPC Manager in Batley employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in Batley
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially within eCommerce. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the PPC and eCommerce fields. Attend industry events or join online forums where you can connect with others who might provide insights or even referrals for the role at StudySmarter.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your approach to optimising PPC performance and how you’ve used data to drive decisions, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you interpret campaign data. Highlight any tools or methodologies you use to identify trends and make strategic decisions, as this is crucial for the role.
We think you need these skills to ace PPC Manager in Batley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, particularly in Google Ads and Microsoft Ads. Use specific metrics to demonstrate your success in previous roles, such as improved CTR or ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and performance marketing. Mention how your analytical skills and experience align with the responsibilities of the PPC Manager role, and provide examples of past successes.
Showcase Relevant Skills: Emphasise your strong analytical skills and attention to detail in your application. Highlight your proficiency in tools like Google Analytics and Excel, as well as your experience with A/B testing and campaign optimisation.
Demonstrate Collaborative Experience: Since the role requires collaboration with the marketing team, include examples in your application that showcase your ability to work cross-functionally. Discuss any projects where you successfully aligned strategies with other teams.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your PPC Knowledge
Make sure to brush up on your understanding of PPC campaigns, especially Google Ads and Microsoft Ads. Be prepared to discuss specific strategies you've implemented in the past and how they drove performance.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to talk about how you've used data to identify trends and make strategic decisions. Bring examples of reports you've created or insights you've derived from campaign data.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges. Think about quick-win opportunities you've identified in previous roles and be ready to explain your thought process and the outcomes.
✨Highlight Collaboration Experience
This role involves working closely with the marketing team, so be sure to share examples of how you've collaborated cross-functionally in the past. Discuss any projects where teamwork led to successful campaign outcomes.
