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- Tasks: Lead and optimise PPC campaigns across major platforms to drive results.
- Company: Join a dynamic digital marketing agency in Glasgow with a strong growth trajectory.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Why this job: Be part of a strategic role that impacts real business outcomes and hones your skills.
- Qualifications: 3+ years in PPC management with proven success on key platforms required.
- Other info: Opportunity to mentor junior talent and grow within a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager.
Are you a data-driven PPC expert with a passion for delivering measurable results? We are looking for a PPC Lead to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:
- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
Requirements:
- 3+ years of experience in PPC campaign management.
- Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Exposure to overseeing/Mentoring Junior PPC talent (x1 PPC Exec, x1 PPC Manager).
- Excellent communication and reporting skills.
PPC Manager employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and new tools that can enhance your campaigns.
✨Tip Number 2
Network with other PPC professionals by attending digital marketing events or webinars. Building connections can provide you with insights into what employers are looking for and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies from your previous work during interviews. Highlight successful campaigns you've managed, focusing on the strategies you implemented and the measurable results achieved.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you use data to inform your decisions. Be prepared to explain how you monitor campaign performance and optimise based on insights from tools like Google Analytics.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC campaign management, especially with Google Ads, Microsoft Ads, Meta, and Pinterest. Use specific metrics to demonstrate your success, such as ROAS and CPA.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and detail your hands-on experience with campaign planning and execution. Mention any relevant tools you’ve used, like Google Analytics and Ads Manager.
Showcase Analytical Skills: Emphasise your strong analytical skills by providing examples of how you've monitored and optimised campaigns in the past. Discuss any A/B testing you've conducted and the results achieved.
Highlight Leadership Experience: If you have experience mentoring junior PPC talent, make sure to include this in your application. Discuss how you’ve led teams or projects, showcasing your communication and project management skills.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your Data-Driven Mindset
As a PPC Manager, your ability to analyse data is crucial. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you used that data to optimise performance. Highlight your experience with tools like Google Analytics and any successful strategies you've implemented.
✨Demonstrate Your Creative Skills
Since creating compelling ad copy is part of the role, come equipped with examples of ads you've written that achieved great results. Discuss your process for developing creative briefs and how you ensure they resonate with target audiences.
✨Prepare for Technical Questions
Expect questions about PPC platforms such as Google Ads and Microsoft Ads. Brush up on your knowledge of their features, best practices, and recent updates. Being able to discuss these in detail will show your expertise and readiness for the role.
✨Highlight Your Leadership Experience
If you've mentored junior PPC talent before, be sure to mention this during the interview. Discuss your approach to leadership and how you’ve helped others grow in their roles. This will demonstrate your capability to lead a team effectively.
