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- Tasks: Manage and optimise PPC campaigns for a leading eCommerce brand.
- Company: Join a dynamic UK-based eCommerce brand with global ambitions.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Why this job: Take ownership of impactful campaigns and drive profitable growth.
- Qualifications: 3-5 years experience in managing complex eCommerce PPC accounts.
- Other info: Collaborate with creative teams and expand into new European markets.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented PPC Manager.
You will be managing large, complex paid accounts and will work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You will take full ownership of their paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with wider commercial goals.
Key responsibilities of the PPC Manager:
- Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
- Manage and optimise PPC campaigns across the UK.
- Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
- Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
- Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
- Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability across categories.
- Conduct testing on ads, landing pages, and audience targeting to continually improve campaign efficiency.
- With UX in mind, ensure all campaigns run on PPC direct to an effective page that will generate results.
Essential experience:
- Circa 3-5 years (agency or in-house), managing complex eCommerce accounts.
- Deep technical knowledge of Google, Microsoft/Bing, Search and Shopping Ads.
- A proactive obsession with PPC execution.
- Feed management and conversion tracking setup.
- Strong commercial mindset — understanding product margins, ROAS, and profitability, not just traffic metrics.
- Experience managing budgets of circa £30k with a track record of scaling profitably.
- Strategic, analytical, data-driven, detail-oriented, and inquisitive.
PPC Manager employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your PPC campaigns, results, and any creative work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google and Microsoft Ads. Be ready to discuss your strategies, successes, and how you’ve optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Make sure your application stands out by tailoring it to the role and showcasing your passion for PPC.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with managing complex eCommerce accounts and any specific achievements in PPC campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your background makes you the perfect fit for our team. Don’t forget to mention your experience with Google and Microsoft ads!
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to showcase your analytical skills in your application. Talk about how you've used data to inform strategy and improve campaign performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
Before the interview, brush up on key metrics like ROAS, CPA, and profitability. Be ready to discuss how you've managed budgets of around £30k and scaled campaigns profitably. This shows you understand the commercial side of PPC, which is crucial for the role.
✨Showcase Your Technical Skills
Make sure to highlight your deep technical knowledge of Google and Microsoft Ads. Prepare examples of complex eCommerce accounts you've managed, focusing on your strategies for Search and Shopping Ads. This will demonstrate your expertise and readiness for the challenges ahead.
✨Collaboration is Key
Since you'll be working closely with marketing and creative teams, come prepared with examples of successful collaborations. Discuss how you’ve led the creation and refinement of ad copy and creative briefs, ensuring they align with campaign goals. This will show your ability to work as part of a team.
✨Be Data-Driven
Prepare to discuss how you conduct continuous analysis to inform your PPC strategy. Bring insights from past campaigns that illustrate your analytical skills and how you've used data to improve performance. This will highlight your strategic mindset and attention to detail.