At a Glance
- Tasks: Manage and optimise PPC campaigns across Google, Bing, and Amazon.
- Company: Fast-growing digital marketing agency in Newcastle with a vibrant culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a dynamic team where your ideas and skills can shine.
- Why this job: Dive into data, drive results, and make a real impact in digital marketing.
- Qualifications: 2+ years of PPC experience, Google Ads certified, and data-savvy.
The predicted salary is between 30000 - 42000 £ per year.
Central Employment are working in partnership with a fast-growing digital marketing agency based in Newcastle, as they look to appoint a PPC Executive. We're looking for a hands-on PPC Specialist to take ownership of our paid search activity. Working closely with our PPC Lead, you'll be the person actually inside the accounts every day - making the adjustments, testing the copy, and finding the wins.
You'll be responsible for the day-to-day performance across Google Ads, Microsoft Advertising, and Amazon Advertising. We need someone who genuinely enjoys digging into the data to figure out why a campaign is underperforming and, more importantly, how to fix it.
Your Responsibilities:- You'll build and launch Search, Display, and PMax campaigns from scratch - handling everything from keyword mining and ad copy to sophisticated bid strategies.
- You'll be looking at the data daily to identify opportunities for A/B testing, landing page improvements, and audience refinements.
- You'll be responsible for the "health" of the accounts. This means maintaining high Quality Scores, troubleshooting ad disapprovals, and leveraging tools like Google Ads Scripts and automated bidding.
- You'll ensure our presence on Bing and Amazon is optimised and aligned with our wider search strategy (e.g., managing ACoS on Amazon and audience targeting on Microsoft).
- We need more than just a spreadsheet of numbers. You'll use Google Analytics and platform data to tell the story of why things are happening and what we should do next.
- You'll support the PPC Lead in stakeholder updates, acting as the technical "go-to" for the specific accounts you manage.
- 2+ years of hands-on PPC experience (ideally in an agency environment).
- You must be Google Ads certified and comfortable navigating the interface. Experience with Bing and Amazon is a definite plus, but Google is the priority.
- You have a solid grasp of Google Analytics and can find your way around a pivot table in Excel/Google Sheets.
- You'll be managing budgets and brand guidelines; we need someone who double-checks the small things before hitting "Live."
- The search landscape changes weekly. You should be the type of person who stays on top of algorithm updates because you actually find them interesting.
PPC Executive employer: Central Employment Agency (North East) Limited
Join a dynamic digital marketing agency in Newcastle that prioritises employee growth and innovation. As a PPC Executive, you'll thrive in a collaborative work culture that encourages creativity and data-driven decision-making, while enjoying benefits such as flexible working hours and professional development opportunities. This is an excellent opportunity to make a meaningful impact in a fast-paced environment where your contributions are valued and recognised.
Contact Details:
Central Employment Agency (North East) Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, including the strategies you used and the results you achieved. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Bing, and Amazon Advertising. Be ready to discuss specific campaigns you've worked on and how you tackled challenges. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Show Your Passion for PPC:When you're writing your application, let your enthusiasm for PPC shine through! Talk about your hands-on experience and how you love diving into data to optimise campaigns. We want to see that you genuinely enjoy the nitty-gritty of paid search.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with Google Ads, Bing, and Amazon, and mention any specific campaigns you've worked on. We appreciate when candidates take the time to connect their skills with what we're looking for.
Be Data-Driven:Since this role is all about performance, include examples of how you've used data to drive decisions in your previous roles. Whether it's A/B testing or improving Quality Scores, we want to know how you've made an impact through analytics.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with Google Ads, Bing, and Amazon Advertising. Be ready to discuss specific campaigns you've worked on, what strategies you used, and how you optimised them for better performance.
✨Data is Your Best Friend
Since the role involves digging into data, come prepared with examples of how you've used analytics to drive decisions. Think about times when you identified underperforming campaigns and what steps you took to improve them. This will show that you can not only analyse data but also act on it.
✨Show Off Your A/B Testing Skills
Be ready to talk about your experience with A/B testing. Discuss specific tests you've run, what you were trying to achieve, and the results. This will demonstrate your hands-on approach and your ability to refine campaigns based on real-world data.
✨Stay Updated on Trends
The digital marketing landscape changes rapidly, so show that you're proactive about staying informed. Mention any recent algorithm updates or trends you've been following and how they might impact PPC strategies. This will highlight your passion for the industry and your commitment to continuous learning.
