At a Glance
- Tasks: Manage and optimise Google and Microsoft Ads campaigns for diverse clients.
- Company: Join a growing Performance Marketing Agency based in Newcastle.
- Benefits: Enjoy a competitive salary, training opportunities, and flexible working arrangements.
- Why this job: Be part of a dynamic team driving impactful marketing strategies and client success.
- Qualifications: 2-3 years of PPC experience with a strong background in Google Ads and campaign management.
- Other info: Work in a collaborative environment with access to cutting-edge marketing tools.
The predicted salary is between 24000 - 36000 £ per year.
Job Description
Central Employment are working with a leading Performance Marketing Agency in Newcastle, as they look to expand there Paid Media team. They have a new opportunity for a PPC Account Manager, to manage and scale a range of client accounts, ranging from Retail, Finance, Tech and M&E.
The PPC Account Manager role:
- You will be responsible for the paid (Google and Microsoft Ads) elements of a portfolio of clients' integrated, multi-channel campaigns.
- You will have a passion for paid advertising and will draw on all appropriate options to drive leads, sales, visits and subscriptions for a broad range of clients.
- Take end-to-end responsibility for Google Ads campaigns, from initial setup and strategy development to ongoing optimisation and reporting.
- Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industries.
- Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development efforts.
- Monitor account performance daily, restructuring campaigns where necessary to improve key performance metrics.
- Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaigns.
- Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfaction.
Essential experience and skills:
You will have a proven successful track record of managing and developing:
- Strong experience with multi-channel advertising strategies across Google, Meta, and other platforms, circa 3+ yrs
- Operated within a Performance Marketing/Digital agency setting
- Knowledge of feed optimisation for shopping campaigns.
- Proficiency in tracking and reporting using Google Ads
- Exceptional written and verbal communication skills in English.
- Ability to configure and manage pixel tracking for enhanced tracking and engagement
- Strong presentation and communication skills, contributing effectively to client calls and meetings.
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PPC Account Manager employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Google Ads and Microsoft Ads. Being knowledgeable about recent changes can give you an edge during interviews, showing your passion and commitment to staying current in the PPC landscape.
✨Tip Number 2
Network with professionals in the PPC industry, especially those who work at agencies. Attend local marketing events or join online forums to connect with others, as personal referrals can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved. This will demonstrate your hands-on experience and analytical skills to potential employers.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Highlight any experiences where you've worked with software developers or other marketing specialists, as this is crucial for the role and will set you apart from other candidates.
We think you need these skills to ace PPC Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management, particularly with Google and Microsoft Ads. Include specific metrics or achievements that demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid advertising and detail how your skills align with the responsibilities of the PPC Account Manager role. Mention any relevant experience with multi-channel campaigns and collaboration with development teams.
Showcase Your Analytical Skills: Since the role requires a data-focused approach, emphasise your ability to evaluate campaign performance and implement changes based on data analysis. Provide examples of how you've used analytics tools in past positions.
Highlight Continuous Learning: Mention any training or certifications you have completed related to PPC and digital marketing. This shows your commitment to staying updated with industry trends and best practices, which is crucial for this role.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of Google Ads and Microsoft Ads. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your expertise and passion for paid advertising.
✨Prepare for Technical Questions
Expect questions about campaign optimisation, account structures, and performance evaluation. Familiarise yourself with common metrics and tools used in PPC management, as well as any recent updates or features in Google Ads and Microsoft Ads that could impact campaign performance.
✨Demonstrate Data-Driven Decision Making
Since the role is data-focused, be ready to explain how you've used data to inform your PPC strategies. Discuss how you've monitored account performance, identified issues, and implemented changes based on analytics. Providing concrete examples will strengthen your case.
✨Highlight Collaboration Skills
The job involves working closely with software development teams and other marketing specialists. Be prepared to share examples of how you've successfully collaborated with others in previous roles, showcasing your ability to work as part of a team to achieve common goals.