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- Tasks: Drive impactful paid media campaigns and optimise performance across digital platforms.
- Company: Fast-growing eCommerce retailer in County Durham with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real difference in performance marketing.
- Qualifications: 3+ years in paid media, especially Google Ads, with strong analytical skills.
- Other info: Exciting chance to work independently and shape marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment Marketing & Digital are working in partnership with a scaling eCommerce Retailer based in County Durham, as they build out their in-house Performance Marketing team and overall offering. They need a data and commercially focused Performance Marketing Specialist (standalone role), to control their Paid Media activity, from campaign development, analysis through to overall performance, specifically Google Ads, Microsoft Ads and Shopping. If you have exposure to Marketplace performance, even better.
You will bring proven experience managing large-scale performance campaigns, developing data-led testing roadmaps, optimising performance creatives, and using analytics to inform decision-making. This is a hands-on role for someone highly experienced who can make an immediate impact.
Key Responsibilities:- Plan, manage, and optimise paid media campaigns across PPC and Paid Social channels.
- Collaborate with internal teams to deliver data-driven campaigns focused on acquisition, engagement, and retention.
- Conduct keyword research, A/B testing, and audience targeting to improve ad relevance and conversion performance.
- Manage and optimise media budgets to maximise ROI, adjusting spend in line with performance and market trends.
- Track, analyse, and report on key performance metrics (CTR, CPA, ROAS, CAC, conversions) to guide optimisation.
- Work closely with creative teams to develop ads, landing pages, and messaging aligned with brand goals and standards.
- Partner with data and analytics teams to build and maintain dashboards and performance reports.
- Analyse consumer behaviour, campaign results, and product performance to generate actionable insights.
- Collaborate with wider marketing, digital, and data teams on deeper analysis of LTV, churn, and retention to inform strategy.
- Test new formats, messaging, and audiences while maintaining brand integrity.
- Hands-on experience with Google Ads is essential.
- Experience using Microsoft Ads, Meta, and TikTok, as well as third-party marketplaces (e.g. Amazon, B&Q, eBay) is highly desirable.
- 3+ years' experience managing paid media campaigns across major digital platforms, ideally within FMCG, retail e-commerce or managed Paid Media campaigns agency side.
- Proven experience with A/B testing, bid management, and performance optimisation at scale.
- Comfortable working independently and managing multiple campaigns and priorities.
- Demonstrated ability to scale campaigns and deliver measurable ROI.
- Strong understanding of conversion funnels, attribution, and customer segmentation.
Performance Marketing Specialist employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best performance marketing campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Microsoft Ads, and other platforms mentioned in the job description. Be ready to discuss your past experiences and how they relate to the role you're applying for.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find the right opportunities and connect with employers looking for talent like yours. Plus, it shows you're serious about landing that Performance Marketing Specialist role!
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Specialist role. Highlight your experience with Google Ads, Microsoft Ads, and any marketplace performance you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your data-driven approach can make an impact at StudySmarter. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements. Did you optimise a campaign that significantly increased ROI? Share those numbers! We love seeing quantifiable results that demonstrate your expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CTR, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the data-driven nature of the role.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed, especially those involving Google Ads and Microsoft Ads. Highlight your approach to A/B testing and how you optimised performance creatives. Real examples will make your experience tangible.
✨Understand the Brand
Research the eCommerce retailer and their brand goals before the interview. Knowing their products and target audience will help you align your strategies with their objectives, showing that you’re a good fit for their team.
✨Collaborative Mindset
Emphasise your ability to work with creative and analytics teams. Discuss how collaboration has led to successful campaigns in the past. This role requires teamwork, so demonstrating your collaborative skills will be a big plus.