At a Glance
- Tasks: Create and execute dynamic multi-channel B2B marketing campaigns that drive lead generation.
- Company: Join a leading tech provider with a focus on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative culture with a focus on creativity and continuous improvement.
- Why this job: Make an impact by driving measurable results in a fast-paced environment.
- Qualifications: Experience in B2B digital marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 € per year.
Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns. We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.
You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
Key Responsibilities- Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels
- Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing
- Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency
- Build and optimise landing pages, forms, and conversion funnels
- Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks
- Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Support SEO initiatives including keyword research, on-page optimisation, and content performance
- Coordinate organic and paid social media activity to support lead generation goals
- Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms
- Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution
- Conduct A/B testing across ads, emails, and landing pages to improve performance
- Provide insights and recommendations to continuously improve campaign effectiveness
- Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.)
- Ensure consistent brand voice and messaging across all channels
- Work closely with sales teams to align on lead quality, targeting, and follow-up processes
- Maintain and optimise CRM data integrity and lead tracking
- Support lead scoring, segmentation, and nurturing strategies
- Proven experience in B2B digital marketing with a strong focus on lead generation
- Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content)
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Strong analytical skills with the ability to interpret data and optimise performance
- Understanding of the B2B buyer journey and funnel management (MQL → SQL)
- Experience with CRM systems (e.g., Salesforce) and lead management processes
- Excellent copywriting and communication skills
- Highly organised with strong project management abilities
- Experience in SaaS, technology, professional services
- Knowledge of ABM strategies
- Familiarity with CRO tools and techniques
- Experience working in a fast-paced, growth-focused environment
- Volume and quality of marketing-qualified leads (MQLs)
- Cost per lead (CPL) and campaign ROI
- Conversion rates across funnel stages
- Contribution to sales pipeline and revenue
- Engagement metrics across channels
Multi-Channel Digital Marketing Executive employer: Central Employment Agency (North East) Limited
At our leading Technology provider, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to thrive. As a Multi-Channel Digital Marketing Executive, you will benefit from a collaborative culture that encourages creativity and data-driven decision-making, alongside opportunities for professional growth through continuous learning and development. Located in a vibrant tech hub, we offer competitive benefits and the chance to make a significant impact on our B2B lead generation efforts, ensuring your contributions are recognised and valued.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Multi-Channel Digital Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. Include case studies of successful campaigns you've managed, and make sure to highlight your results-driven approach. This will help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in lead generation and campaign optimisation. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Multi-Channel Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Multi-Channel Digital Marketing Executive role. Highlight your experience with B2B lead generation and multi-channel campaigns, as this will show us you understand what we're looking for.
Showcase Your Skills:In your application, don’t just list your skills—show us how you've used them! Share specific examples of campaigns you've managed and the results you've achieved. We love data-driven marketers!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Make it engaging and relevant to the job description.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various multi-channel campaigns you've worked on. Be ready to discuss specific strategies you implemented, the results achieved, and how you optimised performance. This shows your hands-on experience and understanding of what drives successful B2B lead generation.
✨Showcase Your Analytical Skills
Prepare to talk about how you track and analyse campaign performance. Bring examples of how you've used tools like Google Analytics or CRM systems to derive insights and improve ROI. Highlighting your ability to interpret data will demonstrate that you're a data-led marketer who can contribute to pipeline growth.
✨Demonstrate Your Copywriting Prowess
Since excellent copywriting is key for this role, be ready to share samples of your work or discuss how you’ve crafted compelling messaging for different channels. Talk about how you ensure consistency in brand voice across campaigns, as this is crucial for engaging target audiences.
✨Align with Sales Objectives
Understand the sales team's goals and how your marketing efforts can support them. Be prepared to discuss how you’ve collaborated with sales teams in the past to ensure lead quality and follow-up processes. This shows that you’re not just focused on marketing but also on driving measurable results for the business.
