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- Tasks: Lead and optimise PPC campaigns across Google Ads and Microsoft Ads for measurable results.
- Company: Established digital marketing agency in Glasgow with a collaborative environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work 3 days in the office and 2 days from home in a fast-paced setting.
- Why this job: Join a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: 3+ years in PPC management with strong analytical and communication skills.
The predicted salary is between 33000 - 37000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Glasgow based x 3 days a week, x 2 days from home. Circa £35,000 DOE + benefits.
Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:
- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
Requirements:
- 3+ years of experience in PPC campaign management.
- Operated within a full-service digital marketing agency setting.
- Proven track record of success across Google Ads, Microsoft Ads.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Excellent communication and reporting skills.
PPC Account Manager in Milton employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Manager in Milton
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest PPC trends and tools. Be ready to discuss how you've used data to drive results in past campaigns.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace PPC Account Manager in Milton
Some tips for your application 🫡
Show Off Your PPC Skills: Make sure to highlight your experience with Google Ads and Microsoft Ads. We want to see how you've driven results in past campaigns, so don’t hold back on the details!
Be Data-Driven: Since we're all about measurable results, include specific metrics from your previous roles. Talk about your ROAS, CPA, and any other key performance indicators that showcase your success.
Craft Compelling Ad Copy: As a PPC Account Manager, you'll need to create engaging ad copy. Share examples of your best work or describe your process for writing ads that convert. We love creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, and have specific examples of successful campaigns you've managed. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Off Your Analytical Skills
Since this role is all about data-driven decisions, be prepared to talk about how you've used analytics in past campaigns. Bring examples of how you've monitored performance, optimised strategies, and achieved key metrics like ROAS and CPA. This will demonstrate your ability to drive results.
✨Prepare for Creative Discussions
You'll need to create compelling ad copy, so think about your creative process. Be ready to share examples of ad copy you've written and how it performed. Discuss how you approach A/B testing and what insights you've gained from previous campaigns to show your creative and analytical balance.
✨Stay Updated on Trends
Digital marketing is always evolving, so make sure you're up to date with the latest trends and algorithm changes. Mention any recent updates you've followed and how they could impact PPC strategies. This shows that you're proactive and passionate about staying ahead in the industry.