At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Established digital marketing agency in Glasgow with a dynamic work culture.
- Benefits: Up to £40,000 salary, flexible working, and opportunities for professional development.
- Other info: Work 3 days in the office and 2 days from home, with excellent career growth potential.
- Why this job: Join a fast-paced team and make a real impact on diverse client campaigns.
- Qualifications: 2-4 years in digital marketing, strong analytical skills, and Google Ads certifications.
The predicted salary is between 35000 - 40000 € per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager.
Glasgow based x 3 days a week, x 2 days from home. Up to £40,000 DOE.
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience & Skills
- 2–4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display.
- Ideally experience with AI Max.
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Affiliate Marketing experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
Paid Media Manager in Milton employer: Central Employment Agency (North East) Limited
Join a dynamic and innovative digital marketing agency in Glasgow, where your expertise as a Paid Media Manager will be valued and nurtured. With a flexible work environment that allows for three days in the office and two days from home, you will thrive in a culture that prioritises collaboration and creativity. The company offers competitive salaries, opportunities for professional development, and a chance to work with diverse clients, making it an excellent employer for those seeking meaningful and rewarding employment.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Milton
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work at agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and visuals to highlight your successes. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've used data-driven strategies in past roles. We want to see your passion for driving client growth!
✨Tip Number 4
Don't forget to apply through our website! It’s the quickest way to get your application noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Paid Media Manager in Milton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in managing multi-channel campaigns and any specific achievements that align with the job description. We want to see how you can drive client growth!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use examples from your past roles to show how you've successfully managed budgets, optimised campaigns, and conducted A/B testing. This will help us see your hands-on experience.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid fluff and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can handle tight deadlines!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all the necessary documents in one go. Don’t wait too long – get your application in ASAP!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Stuff
Make sure you brush up on your knowledge of paid media strategies, especially around search, social, and emerging channels. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used tools like Google Analytics and Looker Studio in past roles. Bring examples of how you've identified conversion bottlenecks or optimised campaigns based on data insights. This will demonstrate your ability to drive client growth effectively.
✨Prepare for A/B Testing Questions
A/B testing is crucial in this role, so think of specific examples where you've conducted tests on ad copy or landing pages. Be ready to explain your process, what you learned, and how it impacted campaign performance. This will highlight your hands-on experience and strategic thinking.
✨Communicate Like a Pro
Client communication is key, so practice how you'll articulate your ideas clearly and confidently. Think about how you would lead a performance call or present a strategy review. Being able to convey complex information simply will set you apart from other candidates.
