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- Tasks: Lead marketing strategies to boost brand awareness and drive growth in e-commerce.
- Company: Join a top B2C eCommerce solutions provider in Gateshead, shaping the future of online retail.
- Benefits: Enjoy mentorship from a fractional CMO and be part of a dynamic Senior Management Team.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Experience in senior marketing roles, especially in e-commerce, with strong project management skills.
- Other info: Opportunity to manage a team and transition marketing functions in-house.
The predicted salary is between 28800 - 48000 £ per year.
Central Employment are working in partnership with a leading B2C, eCommerce solutions provider based in Gateshead, as they look to appoint a strategically led Marketing Manager.
Reporting directly to the CEO, you will play a key role in planning, executing, and optimising marketing strategies to drive business growth and enhance brand awareness within the B2C e-commerce sector. This role is a key part of the Senior Management Team. You will also receive mentorship and guidance from the fractional CMO, ensuring a smooth integration and strategic alignment.
Key Responsibilities:- Develop and implement detailed marketing plans aligned with the overall business strategy and marketing objectives.
- Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
- Contribute to the development and refinement of the brand identity and messaging.
- Plan and execute multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media, events, and paid advertising.
- Manage marketing automation systems (HubSpot) to optimise campaigns and nurture leads.
- Track and analyse campaign performance, providing regular reports and insights to the CEO.
- Manage the marketing budget effectively, ensuring cost-efficiency and maximising return on investment (ROI).
- Track and report on marketing spend, providing regular budget updates and variance analysis.
- Lead the managed transition from the outsourced marketing team to an internal marketing function.
- Manage a team consisting of a Sales Development Manager and a part-time Marketing Assistant.
- Foster strong relationships with external partners and agencies.
- Work closely with the Sales Development Manager to align marketing and sales efforts, generate qualified leads, and support the sales pipeline.
- Develop and implement lead nurturing strategies to drive conversions.
- Contribute to the creation of engaging and informative marketing content, including website copy, blog posts, social media updates, email newsletters, and marketing collateral.
- Proven experience as a Senior Marketing Executive or similar role, ideally within the e-commerce or logistics sector.
- Strong understanding of the B2C e-commerce market and its specific challenges and opportunities.
- Demonstrable experience in developing and implementing successful marketing strategies.
- Excellent planning, organisational, and project management skills.
- Proficiency in marketing automation platforms, particularly HubSpot.
- Experience managing budgets and tracking marketing ROI.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- A proactive and results-oriented approach with a strong work ethic.
- Demonstrable experience in and strong working knowledge of SEO, paid advertising, and content management.
Marketing Manager in Gateshead employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Gateshead
✨Tip Number 1
Familiarise yourself with the latest trends in B2C e-commerce marketing. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the e-commerce sector, especially those who have experience with HubSpot or similar marketing automation tools. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, focusing on your role in planning, execution, and results. Highlighting your hands-on experience will demonstrate your capability to take on this strategic position.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas during the interview can show your proactive approach and genuine interest in contributing to their success.
We think you need these skills to ace Marketing Manager in Gateshead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in B2C e-commerce. Use keywords from the job description to demonstrate that you meet the specific requirements of the Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and experience in developing marketing plans. Mention your familiarity with HubSpot and any successful campaigns you've managed, as well as your ability to work closely with senior management.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements that demonstrate your impact in previous roles. For example, mention how you improved ROI on marketing campaigns or successfully led a team through a transition.
Prepare for Interviews: Anticipate questions related to your experience with market research, campaign performance analysis, and budget management. Be ready to discuss specific examples of how you've contributed to brand identity and messaging in past positions.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and how they relate to business growth. Be prepared to discuss how you've tracked and analysed campaign performance in previous roles, especially using tools like HubSpot.
✨Showcase Your Strategic Thinking
Demonstrate your ability to develop and implement marketing strategies that align with business objectives. Prepare examples of successful campaigns you've led, focusing on the strategic planning process and outcomes.
✨Understand the B2C Landscape
Research the current trends and challenges in the B2C e-commerce sector. Be ready to discuss how these factors influence marketing strategies and how you can leverage them for the company's benefit.
✨Highlight Team Management Skills
Since this role involves managing a team, be prepared to talk about your leadership style and experiences. Share examples of how you've successfully led teams, fostered collaboration, and aligned marketing efforts with sales.
