At a Glance
- Tasks: Lead digital marketing strategies to boost online growth and enhance customer experience.
- Company: Join a leading global eCommerce retailer based in the North East.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be at the forefront of digital innovation, driving impactful change in a thriving industry.
- Qualifications: Experience in eCommerce, digital marketing, and analytics tools is essential.
- Other info: This role offers a chance to shape the future of online retail.
The predicted salary is between 43200 - 72000 £ per year.
Central Employment are working with a leading North East and now global eCommerce Retailer, as they look to appoint a Head of Digital Marketing, to drive further online growth, executing there eCommerce performance marketing strategy.
Head of Digital Marketing profile:
This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You\’ll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, market expansion across all brands.
Responsibilities of the Head of Digital Marketing:-
- Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
- Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
- Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
- Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
- Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
- Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
- Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
- Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
- Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
- Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
- Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
- Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
- Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.
Experience required:
- Proficient in eCommerce platforms and content management systems
- Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance Marketing
- Knowledge of digital marketing techniques, specifically Paid Media channels
- Experience in using analytics tools like Google Analytics
- Familiarity with A/B testing and conversion rate optimisation tools
- Understanding of data privacy and consumer protection regulations relevant to e-commerce
- Ability to collaborate effectively across teams
- A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs
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Head of Digital Marketing employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the eCommerce and digital marketing space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and eCommerce. Follow relevant blogs, podcasts, and social media channels to gather knowledge that you can discuss during interviews, showcasing your passion and expertise.
✨Tip Number 3
Prepare to demonstrate your analytical skills by familiarising yourself with key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've used data to drive decisions and improve performance in previous positions.
✨Tip Number 4
Research the company's current digital marketing strategies and recent campaigns. This will allow you to tailor your discussions and show how your experience aligns with their goals, making you a more attractive candidate.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and digital marketing. Focus on your achievements in driving online growth, managing P&L, and leading teams, as these are key aspects of the Head of Digital Marketing role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and eCommerce. Discuss how your skills align with the responsibilities outlined in the job description, such as optimising performance marketing campaigns and enhancing customer experience.
Showcase Technical Expertise: Emphasise your proficiency with eCommerce platforms and analytics tools. Mention specific experiences where you successfully implemented strategies that improved KPIs like conversion rates and customer acquisition costs.
Highlight Leadership Skills: Since this is a leadership role, provide examples of how you've built and led high-performing teams. Discuss your approach to fostering collaboration and driving a results-oriented culture within your previous roles.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with various digital marketing channels, especially paid media. Highlight specific campaigns you've led and the results achieved, demonstrating your ability to drive traffic and revenue.
✨Understand the eCommerce Landscape
Familiarise yourself with the latest trends in eCommerce and how they relate to the company's goals. Be ready to discuss how you would approach optimising the user journey and improving conversion rates on their platforms.
✨Demonstrate Leadership Skills
As a Head of Digital Marketing, you'll need to lead a team effectively. Prepare examples of how you've built and developed high-performing teams in the past, and how you foster collaboration across different functions.
✨Prepare for Data-Driven Discussions
Since this role involves owning eCommerce KPIs, be ready to talk about your experience with analytics tools like Google Analytics. Discuss how you've used data to inform decisions and drive continuous improvement in previous roles.