At a Glance
- Tasks: Lead digital growth and brand presence through innovative performance marketing strategies.
- Company: Leading Glasgow-based Digital Marketing and Web Development agency.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional development.
- Other info: Join a culture of continuous learning and mentorship with a talented team.
- Why this job: Be at the forefront of digital marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts. We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing is a major plus.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.
Head of Performance Marketing in Glasgow employer: Central Employment Agency (North East) Limited
As a leading Digital Marketing and Web Development agency based in Glasgow, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and mentorship from industry experts, ensuring that our team remains at the forefront of digital marketing trends. With a focus on performance excellence and a supportive environment, we empower our employees to drive impactful results while enjoying the unique vibrancy of Glasgow's creative scene.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in performance marketing. This is your chance to demonstrate how you've driven growth and managed budgets effectively.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and performance metrics. Bring insights to the table that show you understand their goals and how you can help them achieve even more.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Performance Marketing in Glasgow
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic leadership skills. We want to see how you've owned and executed marketing roadmaps in the past, especially if you've managed substantial budgets and aligned them with business KPIs.
Demonstrate Omnichannel Expertise:Don’t forget to showcase your experience with SEO, Paid Media, and Affiliate programmes. We’re looking for someone who can drive high-quality traffic and conversions, so share specific examples of your successes in these areas.
Emphasise Your Analytical Skills:We love a numbers person! Make sure to mention your ability to interpret data and manage complex budgets. If you’ve built performance reports using tools like Google Data Studio, let us know – we want to see how you turn data into actionable insights.
Be Yourself!:Finally, don’t be afraid to let your personality shine through. We’re looking for someone who’s not just a fit on paper but also aligns with our culture. Apply through our website and show us why you’d be a great addition to our team!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO and Paid Media, and be ready to discuss how you've used data to drive decisions in the past. Show them you can turn numbers into actionable insights!
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would align performance marketing strategies with business KPIs. Be ready to share examples of how you've successfully led teams and projects in the past, especially in fast-paced environments.
✨Stay Ahead of the Curve
Familiarise yourself with the latest trends in AI and digital marketing. Be prepared to discuss how you would integrate these technologies into your strategies. Showing that you're not just aware of current trends but also have ideas on future-proofing the agency will set you apart.
✨Engage with Stakeholders
Think about how you would pitch new strategies or budget increases to stakeholders. Prepare some examples of successful pitches you've made in the past. Strong communication skills are key, so practice articulating your ideas clearly and confidently.
