At a Glance
- Tasks: Create and execute dynamic multi-channel digital marketing campaigns to drive B2B lead generation.
- Company: Join a leading technology provider with a focus on innovation and results.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on data-driven results and career advancement.
- Why this job: Make an impact by driving measurable ROI and engaging target audiences.
- Qualifications: Experience in B2B digital marketing and managing multi-channel campaigns.
The predicted salary is between 30000 - 40000 € per year.
Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns.
We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.
You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
- Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing.
- Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks.
- Execute email marketing campaigns and nurture journeys using marketing automation platforms.
- Support SEO initiatives including keyword research, on-page optimisation, and content performance.
- Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms.
- Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution.
- Conduct A/B testing across ads, emails, and landing pages to improve performance.
- Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.).
- Ensure consistent brand voice and messaging across all channels.
- Work closely with sales teams to align on lead quality, targeting, and follow-up processes.
- Maintain and optimise CRM data integrity and lead tracking.
Proven experience in B2B digital marketing with a strong focus on lead generation. Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content). Experience with marketing automation platforms. Strong analytical skills with the ability to interpret data and optimise performance. Understanding of the B2B buyer journey and funnel management (MQL → SQL). Experience with CRM systems (e.g., Salesforce) and lead management processes. Highly organised with strong project management abilities.
Digital Marketing Executive - Technology employer: Central Employment Agency (North East) Limited
As a leading Technology provider, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to excel. Our culture is built on collaboration and creativity, offering ample opportunities for professional growth and development in the fast-paced digital marketing landscape. With a focus on results-driven strategies, we provide our Digital Marketing Executives with the tools and support needed to thrive, making this an exceptional place for those looking to make a meaningful impact in their careers.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - Technology
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Digital Marketing Executive.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data to highlight your achievements, like conversion rates and lead generation success. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Don’t just apply anywhere—apply smart! Use our website to find roles that match your skills and interests. Tailor your approach for each application, focusing on how you can drive results for their specific needs.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your excitement about the role and mention something specific from the interview to keep you fresh in their minds. It shows you're genuinely interested!
We think you need these skills to ace Digital Marketing Executive - Technology
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Executive. Highlight your experience with multi-channel campaigns and lead generation, and don’t forget to sprinkle in some data-driven results to show us what you can bring to the table!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be specific about your experience with tools like Google Ads and CRM systems, and let your personality come through.
Showcase Your Analytical Skills:Since we’re all about data-led marketing, make sure to highlight your analytical skills in your application. Share examples of how you've tracked and optimised campaign performance in the past, and any key metrics you've improved – we love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those related to B2B lead generation. Familiarise yourself with platforms like Google Ads, LinkedIn Ads, and any marketing automation tools mentioned in the job description. Being able to discuss your hands-on experience with these will show you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked and analysed campaign performance in the past. Bring examples of how you've used data to optimise campaigns and improve KPIs like CPL and conversion rates. This role is all about results, so demonstrating your ability to interpret data effectively will set you apart.
✨Demonstrate Your Project Management Prowess
Since this role requires strong project management abilities, think of specific instances where you've successfully managed multiple campaigns or projects simultaneously. Be ready to discuss how you prioritised tasks, met deadlines, and collaborated with teams to achieve goals.
✨Align with Sales Objectives
Understand the importance of aligning marketing efforts with sales objectives. Prepare to discuss how you've worked closely with sales teams in the past to ensure lead quality and targeting. Showing that you can bridge the gap between marketing and sales will highlight your strategic thinking and teamwork skills.
