At a Glance
- Tasks: Create and execute dynamic multi-channel marketing campaigns to drive B2B lead generation.
- Company: Join a leading technology provider with a focus on innovation and results.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on data-driven decision making.
- Why this job: Make an impact by driving measurable ROI and engaging target audiences.
- Qualifications: Experience in B2B digital marketing and managing multi-channel campaigns.
The predicted salary is between 35000 - 45000 € per year.
Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns.
We are seeking a results-driven Multi-Channel Digital Marketing Executive to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth.
You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI.
- Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing.
- Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks.
- Execute email marketing campaigns and nurture journeys using marketing automation platforms.
- Support SEO initiatives including keyword research, on-page optimisation, and content performance.
- Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms.
- Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution.
- Conduct A/B testing across ads, emails, and landing pages to improve performance.
- Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.).
- Ensure consistent brand voice and messaging across all channels.
- Work closely with sales teams to align on lead quality, targeting, and follow-up processes.
- Maintain and optimise CRM data integrity and lead tracking.
Proven experience in B2B digital marketing with a strong focus on lead generation. Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content). Experience with marketing automation platforms. Strong analytical skills with the ability to interpret data and optimise performance. Understanding of the B2B buyer journey and funnel management (MQL → SQL). Experience with CRM systems (e.g., Salesforce) and lead management processes. Highly organised with strong project management abilities.
Digital and Marketing Manager employer: Central Employment Agency (North East) Limited
As a leading Technology provider, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to excel. Our culture is rooted in collaboration and creativity, offering ample opportunities for professional growth and development, particularly in the fast-evolving field of digital marketing. Located in a vibrant tech hub, we provide our team with access to cutting-edge resources and a supportive network, making us an exceptional employer for those seeking meaningful and rewarding careers.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital marketing. Include case studies of successful campaigns you've run, and make sure to highlight your results-driven approach.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to B2B lead generation. Be ready to discuss how you’ve optimised campaigns and contributed to pipeline growth. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive results. Make sure your application stands out by tailoring it to the specific role and showcasing your passion for digital marketing.
We think you need these skills to ace Digital and Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with multi-channel campaigns and lead generation, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your previous experiences have prepared you for this role. We love seeing enthusiasm and a clear understanding of our needs.
Showcase Your Analytical Skills:Since this role is data-driven, make sure to mention any tools you've used for tracking and analysing campaign performance. Whether it's Google Analytics or CRM systems, we want to know how you've used data to optimise campaigns in the past.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various multi-channel campaigns you've worked on. Be ready to discuss specific examples of how you created, implemented, and optimised these campaigns, especially focusing on B2B lead generation.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics and CRM systems. Highlight how you've tracked KPIs such as CPL and conversion rates, and be ready to share insights from A/B testing that improved campaign performance.
✨Demonstrate Your Collaboration Skills
This role involves working closely with sales teams and content creators. Think of examples where you’ve successfully collaborated to align on lead quality or developed compelling messaging. Show that you can work well in a team environment.
✨Be Data-Driven
Emphasise your data-led approach to marketing. Discuss how you use data to inform decisions and optimise campaigns. Be prepared to explain how you contribute to pipeline growth through your marketing strategies.
