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- Tasks: Lead CRM strategies to boost customer engagement and retention through data-driven campaigns.
- Company: Join a fast-growing fashion e-commerce brand focused on quality and exceptional customer experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a vibrant team that values innovation and customer loyalty in the fashion industry.
- Qualifications: 3+ years in CRM or email marketing, preferably in e-commerce or fashion; Klaviyo experience required.
- Other info: Opportunity to work with a creative team and make a real impact on customer relationships.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a fast-growing fashion e-commerce brand committed to delivering high-quality, bespoke products and exceptional customer experiences. They are looking for a CRM Manager to join their dynamic eCommerce marketing team to drive customer engagement, retention, and revenue growth through data-driven CRM strategies.
As the CRM Manager, you will be responsible for managing and optimizing our customer relationship management initiatives with a strong focus on lifecycle marketing, segmentation, and marketing automation. You will play a key role in leveraging Klaviyo to execute personalized, data-driven campaigns that enhance customer engagement and loyalty.
Key Responsibilities:- Develop and implement CRM strategies across email, SMS, and other owned channels to increase customer retention and lifetime value.
- Manage end-to-end email and SMS marketing campaigns using Klaviyo, including audience segmentation, content creation, testing, and performance analysis.
- Create and optimize customer journeys, automation flows, and triggered messages based on behavioral and transactional data.
- Collaborate with the e-commerce, creative, and data teams to ensure cohesive messaging and campaign effectiveness.
- Analyze campaign performance and provide actionable insights to improve KPIs such as open rates, click-through rates, conversion rates, and revenue.
- Continuously A/B test subject lines, content, timing, and automation logic to enhance performance.
- Maintain a deep understanding of customer segments and tailor campaigns accordingly.
- Ensure CRM data hygiene and compliance with data protection regulations (e.g., GDPR).
- 3+ years of experience in CRM or email marketing within the e-commerce and/or fashion industry.
- Proven hands-on experience with Klaviyo (automation flows, email building, segmentation, analytics).
- Strong understanding of customer lifecycle and retention marketing strategies.
- Analytical mindset with the ability to derive insights from data and translate them into action.
- Experience with A/B testing and conversion optimization.
- Excellent written and verbal communication skills.
- Strong attention to detail and project management skills.
- Knowledge of SMS marketing and its integration with CRM strategies is a plus.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Newcastle Upon Tyne
✨Tip Number 1
Familiarise yourself with Klaviyo if you haven't already. Since this role heavily relies on using Klaviyo for email and SMS marketing, showcasing your proficiency in this platform during any discussions will set you apart from other candidates.
✨Tip Number 2
Understand the fashion e-commerce landscape. Research current trends and successful CRM strategies used by leading brands in the industry. This knowledge will help you demonstrate your passion and insight during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved customer engagement and retention in previous roles. Be ready to share metrics that highlight your success, as data-driven results are crucial for this position.
✨Tip Number 4
Network with professionals in the e-commerce and CRM fields. Attend relevant events or join online communities where you can connect with others in the industry. This could lead to valuable insights and potential referrals for the job.
We think you need these skills to ace CRM Manager in Newcastle Upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing, particularly within the e-commerce or fashion industry. Emphasise your hands-on experience with Klaviyo and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and retention. Mention specific strategies you have implemented in the past and how they align with the company's goals. Personalise it to reflect your understanding of their brand.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight any A/B testing you've conducted and the results achieved, as this is crucial for the role.
Highlight Compliance Knowledge: Since data protection is important, mention your understanding of GDPR and how you've ensured compliance in past CRM initiatives. This will demonstrate your attention to detail and commitment to best practices.
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Showcase Your Klaviyo Expertise
Make sure to highlight your hands-on experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've managed, how you utilised automation flows, and any segmentation strategies that led to improved engagement.
✨Demonstrate Your Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to drive decisions in previous roles. Discuss any A/B testing you've conducted and the insights gained from those tests.
✨Understand Customer Lifecycle Marketing
Familiarise yourself with customer lifecycle marketing concepts and be ready to explain how you've implemented these strategies in past positions. Discuss how you tailored campaigns to different customer segments to enhance retention.
✨Prepare for Collaboration Questions
As the role involves working closely with various teams, think of examples where you've successfully collaborated with e-commerce, creative, or data teams. Highlight how effective communication contributed to campaign success.
