At a Glance
- Tasks: Lead a dynamic team in driving digital growth and brand presence through innovative marketing strategies.
- Company: Join a leading Glasgow-based digital marketing agency with a focus on creativity and collaboration.
- Benefits: Competitive salary, professional development opportunities, and a vibrant work culture.
- Other info: Opportunity to mentor a talented team and shape the future of digital marketing.
- Why this job: Be at the forefront of performance marketing and AI integration, making a real impact.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced environments.
The predicted salary is between 60000 - 80000 € per year.
Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts. We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing is a major plus.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.
Senior Marketing Manager (Senior Performance Marketing Manager) in Central employer: Central Employment Agency (North East) Limited
As a leading digital marketing and web development agency based in Glasgow, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our commitment to employee growth is evident through our mentorship programmes and opportunities to lead cutting-edge projects in performance marketing, particularly in the exciting intersection of AI and traditional marketing strategies. Join us to be part of a forward-thinking team where your contributions directly impact our clients' success and your career trajectory.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Senior Performance Marketing Manager) in Central
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in performance marketing. Include case studies, reports, and any cool projects you've worked on. This is your chance to shine and show potential employers what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table and be ready to discuss how you can lead their performance marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Senior Marketing Manager (Senior Performance Marketing Manager) in Central
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in performance marketing, SEO, and any relevant achievements that showcase your strategic leadership skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention your passion for digital marketing and how you plan to lead our team to success in the ever-evolving landscape.
Showcase Your Analytical Skills:Since data is key in this role, don’t forget to include examples of how you've used analytics to drive marketing decisions. We want to see your ability to interpret data and translate it into actionable insights.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your talents!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO and Paid Media, and be ready to discuss how you've used data to drive decisions in past roles. This will show that you can translate marketing efforts into tangible business results.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for performance marketing. Think about how you would approach the comprehensive marketing roadmap for the agency. Be ready to discuss specific strategies you would implement to ensure alignment with business KPIs and how you would manage substantial budgets effectively.
✨Stay Ahead of the Curve
Given the rapid evolution of AI in marketing, it's crucial to demonstrate your understanding of how these changes impact performance marketing. Research current trends and be prepared to share your thoughts on future-proofing strategies, especially around Generative Engine Optimisation and AI integration.
✨Engage with Stakeholders
Your ability to pitch new strategies and concepts is key. Practice how you would present your ideas to both internal stakeholders and external partners. Use examples from your experience where you successfully influenced decision-making or secured budget increases to illustrate your communication skills.
