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- Tasks: Lead and optimise PPC campaigns across Google Ads and Microsoft Ads for measurable results.
- Company: Established digital marketing agency in Glasgow with a collaborative environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work in a vibrant agency culture with excellent career advancement potential.
- Why this job: Join a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: 3+ years in PPC management with strong analytical and communication skills.
The predicted salary is between 33000 - 37000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Glasgow based x 3 days a week, x 2 days from home. Circa £35,000 DOE + benefits.
Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:
- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
Requirements:
- 3+ years of experience in PPC campaign management.
- Operated within a full-service digital marketing agency setting.
- Proven track record of success across Google Ads, Microsoft Ads.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Excellent communication and reporting skills.
PPC Account Manager in Central employer: Central Employment Agency (North East) Limited
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Manager in Central
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Follow industry blogs and join PPC forums to keep your knowledge fresh. Being able to discuss the latest strategies during interviews shows you're passionate and proactive.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance to showcase your enthusiasm for the role and the company.
We think you need these skills to ace PPC Account Manager in Central
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Account Manager role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your experience aligns with the job description. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your proficiency with tools like Google Analytics and any experience you have with A/B testing. We want to see how you’ve used data to optimise campaigns in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our awesome team!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, and have specific examples of successful campaigns you've managed. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Off Your Analytical Skills
Since this role is all about data-driven decisions, be prepared to talk about how you've used analytics in past campaigns. Bring examples of how you've monitored performance, optimised strategies, and achieved key metrics like ROAS and CPA. This will demonstrate your ability to drive results.
✨Prepare for Creative Discussions
You'll need to create compelling ad copy, so think about your creative process. Be ready to discuss how you approach writing ad copy and what metrics you consider when evaluating its performance. Sharing a few examples of your best work can really make you stand out.
✨Stay Current with Trends
Digital marketing is always evolving, so show that you're on top of the latest trends and algorithm changes. Mention any recent updates you've implemented in your campaigns or new strategies you've tried. This shows that you're proactive and committed to staying ahead in the industry.